Retail TouchPoints

Retailers Need To Humble Big Data

For retailers, the “Big Data” world can be an intimidating place. Gartner Research has indicated that information volume is growing worldwide at a minimum annual rate of 59%. Approximately 85%…

C. Wonder, Gap.com Named As Finalists For The 2013 eTail Awards

Next month four retailers will receive eTail Best-in-Class Awards in the following categories: Mobile Commerce/Mobile Marketing; Social Media; Search; and Email Marketing. The winners will be selected from a list…

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ALCO Stores Implements Revionics Pricing Solutions

Localization is a hot topic among retailers striving to create more relevant offers, inventory assortments and price points across channels. In doing so, merchants across verticals better connect with shoppers…

TouchPoints TV at #NRF13: Dave Bruno, JDA

  Dave Bruno, JDA Today’s tech-savvy and empowered consumer are changing the rules of retail. Dave Bruno, Director of Marketing at JDA Software, discusses how these shoppers have transformed the…

PivotLink Introduces Marketing Optimization Solution

PivotLink, provider of consumer marketing optimization applications via Software-as-a-Service (SaaS), has unveiled the PivotLink Marketing Optimization tool, an analytic solution that helps B2C marketers improve marketing results through customer behavior,…

TouchPoints TV at #NRF13: Mark Cohen, Columbia GSB Professor

  Mark Cohen, Columbia GSB Professor As a former CEO of department stores, Cohen recommends that retailers identify their customers and determine their preferences before assigning product pricing. He also…

TouchPoints TV at #NRF13: Matthew E. Rubel, TPG Capital

  Matthew E. Rubel, TPG Capital Rubel, also a former retail CEO for Collective Brands and Cole Haan. He shared his perspective on the topic of pricing in retail. “The…

TouchPoints TV at #NRF13: Simon Thompson, Esri

  Simon Thompson, Esri Thompson explains that location analytics takes Big Data and combines location information, so retailers can find out why certain shoppers are going to particular stores and…