Retail TouchPoints

Has Advertising Lost Its Relevancy? By Jason Lehmbeck, CEO and Co-Founder of DataPop Of the 5.3 trillion impressions served in the United States, 3 of 10 were never even seen,…

ChannelAdvisor Improves Paid Search With New Release

In its Spring 2013 release, announced today, ChannelAdvisor has upgraded its Paid Search capabilities, virtualized inventory capabilities and implemented several platform updates. New features include: A revamped Keyword Generator; Negative…

Caché Boosts Conversions By 88% With Advanced Search Tools

Ease of site navigation is a key differentiator among retailers in the highly competitive e-Commerce space. Best-in-class eTailers are making the browsing and buying journey easier by perfecting keyword search,…

Fender Selects Knotice To Drive Cross-Channel Initiative

Fender, the U.S. electric guitar and bass manufacturer, has partnered with Knotice to better connect with consumers and launch more effective marketing campaigns. The Knotice platform, “Universal Profile Management,” takes…

Sears And EcoRebates Offer Instant Online Rebates To California Consumers

Sears and EcoRebatesunveiled a rebate program for California “SHOP YOUR WAY” members and appliance customers to save instantly on qualifying products. Sears is the first major full-line retailer to launch…

Vitacost Seeks To Replicate In-Store Experience On Tablets

Sometimes shoppers go to the store with a mission and other times they go to browse. The same holds true when they shop online. Vitacost, an online retailer of health…

The Vitamin Shoppe And Blinds.com Execute Interactive E-Commerce Strategies

A compelling online shopping experience is critical to e-Tailing success. Whether reinforcing suggestive selling or offering additional product information with videos, e-Commerce tools are helpful to both the retailer and…

Eataly Partners With Dotcom To Fulfill e-Commerce Orders

As part of an expansion of its two-year-old e-Commerce site, Eataly has partnered with Dotcom Distribution to fulfill orders and provide upscale product packaging. The Eataly enterprise includes 12 brick-and-mortar…

eForCity Breaks eBay Record By Amassing 3 Million Positive Feedbacks

eForCity, an electronics accessory eTailer, recently became the first eBay seller to receive 3 million positive feedbacks. The success is attributed in part to the merchant’s e-Commerce platform provided by…