Retail TouchPoints

Marketers Test One-Time Campaigns With Custora 4.0

Determining which marketing campaigns will resonate best with targeted consumers requires extensive testing and evaluation. This process can be complicated, costly and time-consuming for busy retail marketing teams.  The newest…

The Melt Powers Loyalty Program With Perka Mobile App

The Melt, a fast-casual restaurant chain specializing in grilled cheese sandwiches, has adopted the Perka platform to create a mobile loyalty program called “The Melt Perks.” Using the Perka app…

Conquering Seasonal Sales By Nick Sprau, VP of sales and marketing at Metafile Information Systems The holiday shopping season may be long gone, but with numerous special occasions such as…

Crabtree & Evelyn Taps The Cloud For Global E-Commerce Expansion

To better reach consumers across demographics and geographic borders, retailers are expanding their brands with e-Commerce sites that reach around the world. Crabtree & Evelyn, a bath, body and home…

Digby Analysis Shows Mobile Apps Are On The Rise

The 20 most profitable retailers from 2012 now are using mobile apps to engage consumers, according to a study conducted by Digby, a mobile and location-based marketing solution provider. Findings…

How Retailers Can Benefit From Mobile Implementation

The U.S. mobile commerce market is expected to reach more than $30 million by 2016, according to a report from Forrester Research. Already 75% of consumers utilize their smartphones while…

TouchPoints TV: Jill Campbell, Oracle Retail

  Campbell talks about the concept of Retail Anywhere, and how merchants can implement advanced technology solutions in order to deliver on the promise of efficient purchasing and fulfillment across…

Walmart And MillerCoors Embrace Digital Customer Engagement

The Shopper Marketing Summit, a retail networking event hosted in April 2013 by the Path to Purchase Institute, focused on collaboration, in-store activation, digital and omnichannel strategies, shopper engagement and…

Aceituna Café Speeds Ordering And Checkout With mPOS

For quick-serve restaurants (QSRs), time is money. Long wait times may help determine whether a consumer stays at a QSR location, or moves on to a competitor. To ensure customer…