Retail TouchPoints

Business Author And Former Kodak CMO Shares Personalization Imperatives

Retailers are using personalization as a successful way to optimize customer engagement and acquisition, and in turn, generate long-term loyalty.  ETailers such as Amazon have pioneered in personalization by offering…

Jamison RFID And Truecount Partner To Maximize Loss Prevention

More merchants are recognizing the ease and value of deploying RFID for loss prevention. The market for RFID transponders, readers, software and services is predicted to generate $70.5 billion by the…

Duane Reade Launches First Mobile App

Duane Reade has launched its first mobile application for iOS devices to enhance current offerings, such as: pharmacy services, photo printers, prescription refills, Balance Rewards offers, account information and in-store…

What Retailers Can Learn From Ron Johnson’s Tenure At J.C. Penney By Debbie Hauss, Editor-in-Chief I feel sorry for any company that had big news to announce yesterday or today.…

Taco Bueno Partners With AirWatch To Manage And Protect Tablets

Restaurants and quick-serve chains can leverage mobile devices in a variety ways at the front and back ends of their businesses. However, to be successful, organizations must guarantee that all…

TouchPoints TV: Peter Rivera, Infusion

Progressive retailers are implementing cutting-edge technologies in their brick-and-mortar stores to create more compelling and memorable brand interactions. “To differentiate yourself in a world of commodity, you have to have…

Acting On Social Commerce Imperatives

In the past year, retailers have really picked up the pace when it comes to social media strategies. Almost 60% of retailers now report having a social media strategy in…

The Three F’s Of Successful Gamification

Following is Part 3 of the Retail TouchPoints series focused on Retail Wins In Gamification. This article uncovers best practices for successful gamification. Thought leaders and experts in gamification also…

Capture The Power Of Smart Devices To Reach Today’s Connected Consumers

As consumers demand greater access to information, offers and payment functionality — anytime, anywhere, through any type of device — the lines between in-store commerce, e-Commerce and mobile commerce are…