Retail TouchPoints

What Mid-Size Retailers Think About Financing And Investment In 2013

Mid-size businesses are powerful, often underappreciated drivers of the U.S. economy. Defined as companies with annual revenues between $10MM and $1B, mid-size businesses account for one-third of private sector Gross…

Costco Boosts Customer Engagement With Digital Advertising

Costco Wholesale Corporation is using embedded, transparent digital watermarks in consumer editorial and advertising content to deliver a print-to-mobile experience to 8.6 million members. Readers with mobile devices can access…

Rue La La CMO Shares Views On Flash Sale Model Success And Future Plans

Rue La La is recognized as a pioneer in the flash sale space. Touted as a members-only shopping site, Rue La La provides shoppers with VIP access to coveted brands…

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Back-To-School Market For College Students Winds Up

The customary back-to-school season ends in September, but online opportunities to sell into the college market are just winding up. Students receive their college acceptance letters in the springtime, start…

Seven Keys To Building A Next-Generation Customer Service Platform

More consumers are using mobile devices, online communities and social media to initiate customer service requests. This shift in behavior has motivated merchants to support next-generation consumers with improved customer…

Retailers Enrich The Customer Experience With Scheduling Optimization

Following is Part 1 of the Retail TouchPoints series focused on Best Practices In Workforce Management. This section focuses on technologies and strategies designed to optimize the scheduling process.  Part…

Blending IT Departments Can Be Messy In A Retail Merger

The dealmakers who broker mergers — like the one between OfficeMax and Office Depot that is expected to close later this year pending regulatory approval — typically pore over balance…

At The Crossroads Of Nature and Nurture, You’ll Find The Thriving Online Marketer

I am sure that you have been a party to animated debates about Nature vs. Nurture in the context of psychology. But, have you ever considered this phenomenon when it…