Retail TouchPoints

Global Commerce: How To Assess Readiness And Select Market Entry Points

  Following is Part 1 of the Retail TouchPoints series, titled: Advances In Cross-Border Trade. This section offers retailer success statistics, then guides retailers in assessing expansion readiness and determining…

Digital Coupon Users Spend 42% More Than Average Shoppers

Digital coupon users shop more frequently and spend significantly more during each trip than the average U.S. consumer, according to a study released in May 2013 by Gfk, a global…

Virtual Assistant Ultra Harnesses Video To Engage Shoppers

Among the multiple tools and solutions available to retailers today, digital signage can help improve engagement and dwell times in physical stores, and in turn, improve sales results. Virtual Assistant…

Making The Most Of Mobile Messaging With Action Analytics

Mobile’s “always on” connectedness and highly personal nature makes it a perfect channel for retailers to boost engagement with their customers. That’s why growing numbers of retailers are using it…

The Role Of SMS In The Digital Marketing Mix

Increasing customer engagement drives revenue, as every multichannel marketer knows. And email marketing continues to hold its own as one of the most profitable and proven digital marketing channels for…

Zales.com Adopts BevyUp Social Collaboration Tool

Zales, a jewelry retailer, has implemented BevyUp, a collaborative online shopping platform, on the e-Commerce site. The BevyUp platform is designed to help retailers create a more social online shopping…

ECommera Acquires OrderDynamics

ECommera, a decision-intelligence commerce solutions provider, today announced the acquisition of OrderDynamics, a cloud order management system (OMS) and commerce platform for multichannel retailers. Acquisition terms were not disclosed. By…

ModCloth Speeds Service Response Times With Zendesk

Overall, consumers rely heavily on call centers to interact with customer service agents, with 60% of shoppers preferring the channel to others, according to Forrester research. However, as online sales…

Going, Going…Gone? Five Tips To Win Back Lapsed Customers By Jordan Elkind, Customer Advocate, Custora You know those customers. The ones who placed a few big orders back in 2010…