Retail TouchPoints

Tackling The Personalization Imperative

  Following is Part 1 of the Retail TouchPoints series focused on Personalization Strategies That Work. In the next installment, three retailers will explain how they have optimized their marketing…

A Reimagined Road Map To EMV

This is Part 1 of a three-part feature covering Payment issues in retail. Part 2 will appear in the May 7 newsletter. With credit card issuers and retailers dragging their…

Will Showrooming Hinder 2013 Holiday Sales?

With Showrooming, a consumer visits a brick-and-mortar store to research a product first-hand. But what happens next stops the sale in its tracks. Empowered by mobile information, the consumer finds…

Retailers Invest In Native Mobile Apps To Amplify Shopper Engagement

As mobile commerce evolves and accelerates, many retailers continue to contemplate whether to invest in native mobile apps ― designed specifically to run on a mobile device ― or mobile-optimized…

Shopperception Analyzes, Reveals And Responds To At-Shelf Behavior

Brick-and-mortar retailers competing directly with online sellers are at a disadvantage: Offline merchants must measure store traffic, shopper activity, and SKU and promotional performance, often lacking the breadth of digital…

Integrating Service Design Into Retail Environments

Digital devices are making our lives easier by the day, almost to the point that we don’t even notice it anymore. Think about it: when you can’t remember your way…

Has Advertising Lost Its Relevancy? By Jason Lehmbeck, CEO and Co-Founder of DataPop Of the 5.3 trillion impressions served in the United States, 3 of 10 were never even seen,…

ChannelAdvisor Improves Paid Search With New Release

In its Spring 2013 release, announced today, ChannelAdvisor has upgraded its Paid Search capabilities, virtualized inventory capabilities and implemented several platform updates. New features include: A revamped Keyword Generator; Negative…

Caché Boosts Conversions By 88% With Advanced Search Tools

Ease of site navigation is a key differentiator among retailers in the highly competitive e-Commerce space. Best-in-class eTailers are making the browsing and buying journey easier by perfecting keyword search,…