Retail TouchPoints

Curalate Study Reveals Most Motivating Pinterest Images

Images are a great way to tell a story behind a brand and can impact consumers’ social actions on content curation web sites such as Pinterest. A Curalate research study…

Delsey Adopts TXT PLM To Facilitate International Expansion

Delsey, a luxury luggage brand with more than 6,000 stores worldwide, is implementing Product Lifecyle Management (PLM) technology from TXT to help streamline design and product planning processes. Sylvie Maillard,…

Thank Heavens For Gift Cards By Fatima D. Lora, Assistant Editor There was a time when friends and family members would bring one another to their favorite stores and invite…

DICK’s Sporting Goods Turns Social Data Into Actionable Insights

For many retailers, collecting and analyzing the variety of data being generated across channels still is a constant struggle. Consumers’ increasing use of social networks to share perspectives and sentiments…

CPGs Have The Data But Lack The Talent

The majority of consumer packaged goods (CPG) companies are mining the best data in order improve trade promotion investments, but lack the internal resources to create actionable strategies from that…

myThings Partners With LiveRamp To Offer Data-Driven Display Ads

myThings, a data-driven advertising solution provider, announced a partnership with LiveRamp, a supplier of data onboarding, to offer multichannel retailers with data-driven display ad campaigns that utilize both online and…

Leading Retailers Implement Cutting-Edge Social Strategies

  Following is Part 2 of the Retail TouchPoints series, titled: Next-Generation Social Media. This section spotlights three retailers that are embracing new social networks to optimize customer engagement and…

Global Commerce: The Steps To Seizing Untapped Market Potential

  Following is Part 2 of the Retail TouchPoints series, titled: Advances In Cross-Border Trade. This section reviews the next steps in pursuing global commerce. Part 1, which offered retailer…

Customer Experience Technologies That Are Reshaping The Retail Environment

As the role of technology in everyday life evolves, so do the expectations of consumers and how it should play out in the brick and mortar shopping experience. Trends point…