Retail TouchPoints

CPGs Have The Data But Lack The Talent

The majority of consumer packaged goods (CPG) companies are mining the best data in order improve trade promotion investments, but lack the internal resources to create actionable strategies from that…

myThings Partners With LiveRamp To Offer Data-Driven Display Ads

myThings, a data-driven advertising solution provider, announced a partnership with LiveRamp, a supplier of data onboarding, to offer multichannel retailers with data-driven display ad campaigns that utilize both online and…

Leading Retailers Implement Cutting-Edge Social Strategies

  Following is Part 2 of the Retail TouchPoints series, titled: Next-Generation Social Media. This section spotlights three retailers that are embracing new social networks to optimize customer engagement and…

Global Commerce: The Steps To Seizing Untapped Market Potential

  Following is Part 2 of the Retail TouchPoints series, titled: Advances In Cross-Border Trade. This section reviews the next steps in pursuing global commerce. Part 1, which offered retailer…

Customer Experience Technologies That Are Reshaping The Retail Environment

As the role of technology in everyday life evolves, so do the expectations of consumers and how it should play out in the brick and mortar shopping experience. Trends point…

Exclusive Webinar: Mobile Helps Engage Millennial Employees

If 2012 was declared “the year of the mobile consumer,” 2013 may be “the year of the mobile associate,” according to a new research study from JDA Software and Workforce…

Solution Roundup: Social Gifting Helps Retailers Engage Connected Consumers

Social media is becoming a key channel for brands to interact with target and current customers. Social gifting is emerging as a new way for retailers to engage consumers more…

Social Referral Model Drives Customer Acquisition By Vijay Sundaram, CMO, SocialTwist When the Internet first started picking up steam and becoming a regular part of our everyday lives, people had…

Facebook Mobile App Could Help Retailers Locate Customers

Geolocation is one of a number of features in the new Facebook Home app, which essentially enables Facebook to dominate the home screen of a user’s smartphone. Retailers also will…