Retail TouchPoints

How To Increase Customer Lifetime Value With Meaningful Engagement

For most companies, uncovering ways to reach new customers is a constant struggle. While companies often feel the key to running a highly profitable business is to focus on the…

Cutter’s Mill Implements Epicor To Leverage In-Store Customer Data

The evolution of in-store technology plays a critical role in the customer experience. For retailers, findings the right solution provider can mean easy-to-manage business transactions and more. Cutter’s Mill Pet…

Mulberry Selects JDA Demand And Fulfillment Solutions

Mulberry Group, an English luxury brand, has selected supply chain management solutions from JDA Software and will deploy the solutions via JDA Cloud Services. The implementation of JDA Demand and…

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Dave DiSilva Of eBay Shares Strategies For Keeping Online Thieves At Bay

Tech-savvy thieves increasingly turn to the Internet to “fence” stolen merchandise. To help online retailers address this ongoing issue, Dave DiSilva, Manager of Global Asset Protection for eBay, outlined some…

David’s Cookies Streamlines Supplier Collaboration With Ariba Discovery

Finding the right partner is critical to the success of retailer-supplier relationships, and can help increase profits for both parties. To establish a structured lead generation process and develop more…

Designing A Winning Brand-Building Strategy By Kim Ann Zimmermann, Managing EditorI’ve always admired Kate Spade’s designs, but I also admire the social media strategy of the clothing and accessory brand,…

New Research: Organic Search Tops Customer Acquisition Initiatives

Retailers are investing in a mix of marketing methods across channels to boost customer engagement and ensure long-term loyalty. A key metric used to determine the success of cross-channel initiatives…

Kate Spade Saturday Taps Social To Merge Paid, Earned And Owned Media

The advent of social media has altered how retailers invest in media and advertising opportunities. In fact, retailers across verticals are focusing more on driving earned media, or user-generated content,…