Retail TouchPoints

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How To Become A Social Enterprise

The entire retail universe has been gabbing about what a big deal social media is. It’s a reality and it’s here to stay.  But so many organizations still do not…

Executive Viewpoints August 20

Winning Shopper Loyalty Through Social Commerce Promotions & Pricing Strategies

By Kathy Beck, Senior Director of Product Marketing, Revionics The world is changing fast, and with the advent of social and mobile the retail shopper is more demanding than ever. In…

Executive Viewpoints August 19

Mobile Payments Growing Slowly But Will Reach $58 Billion By 2017

While U.S. mobile payment transactions more than tripled from 2011 to 2012, reaching $539 million last year, proximity or contactless payment transactions now are growing more slowly, due to limited…

News August 19

J. Hilburn Drives Sales By Creating Luxury Brand Experiences

When asked to define “luxury,” consumers refer to several terms, including “highest quality,” “splurge,” and “excellent reputation,” according to research from Ipsos MediaCT. J. Hilburn strives to deliver these luxury…

News August 19

TouchPoints TV: Jennifer Zuccarini, Fleur du Mal

  Pop-up stores present an opportunity for retailers and brands to connect with new audiences without having to commit to a long-term brick-and-mortar strategy. For example, Fleur du Mal plans…

News August 19

Learn From Lego And Embrace Content Marketing

B2B marketers are quite familiar with the term “content is king.” But with the rise of e-Commerce, social media and mobile marketing, many organizations in the B2C environment are understanding…

Executive Viewpoints August 16

Health Products Retailer Invests In Omnichannel Customer Service

More than half (52%) of consumers engage with customer care representatives through three or four different communication channels, according to research from Ovum. In addition, 64% of U.S. consumers believe…

News August 16

Wet Seal Selects Demandware Commerce Platform

Wet Seal is implementing the Demandware Commerce platform to amp up e-Commerce and digital marketing strategies. The Demandware Commerce solution provides “a holistic view of the customer by managing a…

News August 15

Are You A Fashionista Or A Social Shopper?

With more people gravitating to social networks, sites like Facebook, Twitter, Instagram and Pinterest are becoming key channels for consumers to learn about hot products and must-have items.  But any…

Executive Viewpoints August 15
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