Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
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American Express Serve Unveils New Money Management Tools And Free Cash Load Network
American Express recently introduced new money management capabilities, as well as a cash load feature, to its Serve reloadable prepaid account offering. Using Serve, consumers can direct deposit funds, pay…
News October 15Retailers Improve Sales And Marketing Results By Tracking Customer Behavior
Following is Part 2 of the Retail TouchPoints Analytics Optimization feature. This article will highlight case studies and best practices for leveraging merchandising, social and marketing data to predict…
News October 15Use Videos Along The Path To Purchase To Increase Sales
Keeping online shoppers engaged (and buying) takes constant attention from retailers. How do you borrow the tactics that work in-store, like end-cap displays and piles of inviting merchandise, to attract…
Executive Viewpoints October 15Consumers Shy Away From Secured In-Store Products
As many as 60% of consumers have admitted to not purchasing a product due to difficult in-store security measures, according to a report released by packaging solutions company MeadWestVaco Corp.…
Features October 15Geoscape Intelligence System Gathers Consumer Data For Multicultural Marketers
Today’s retailers must be equipped to effectively market to a variety of cultures based on specific customs. However, as customer preferences shift at an extraordinary pace, it is imperative that…
News October 15Why Customer Service Is The Achilles Heel Of Omnichannel
Susan, 29, recently ordered a couple of outfits from the web site of her favorite apparel retail chain. The next day, she decided she’d like to take one of the…
Executive Viewpoints October 15Hey SMBs, Things Are Lookin’ Up!
In the current state of the economy, keeping business going and thriving isn’t easy for anyone. But it seems like the small- and medium-sized businesses (SMBs) always get the short end of…
Executive Viewpoints October 15True Religion Brand Jeans Ramps Up Email Marketing Results With Monetate
Relevancy is key to successful email marketing, especially in the age of tech-savvy, multitasking consumers. In fact, 26% of consumers say they’ll mark an email as spam if the message…
News October 14Challenges Facing Retailers And 3 Ways Social Customer Care Can Help
By Joshua March, Founder and CEO, Conversocial Whether your customers are in-store or online, they expect quick resolution of their questions and issues on social. According to a report of…
Executive Viewpoints October 14
