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Convert More Site Visitors To Customers With High-Impact Targeting
Progressive businesses are re-inventing engagement strategies by steering away from a “one-size-fits-all” approach and instead are tailoring interactions based on specific behaviors, wants and needs. These companies are engaging customers by…
Executive Viewpoints October 24eBay Unveils New Marketplace Features
eBay has introduced new updates to its Marketplace, including: more diverse collections and curators, as well as a one-click follow feature, and more robust user profiles. The added features are…
News October 24Advance Auto Parts Boosts Conversions With Referral Marketing Program
When looking to complete a purchase, consumers look for advice from the people they know and trust before seeking an outside source. In fact, 92% of consumers worldwide say they…
News October 23Beyond Stores Engages Savvy Shoppers With PriceWaiter
Consumers spend approximately 79 days researching a major purchase, with 80% of these consumers starting the process online, according to GE Capital research. During this time, consumers compare different product…
News October 23Social Commerce: It’s About The Experience, Not The Sale
By Alicia Fiorletta, Senior Editor A while back, we were hearing a lot about the concept of social commerce – or the ability to drive sales through social networks. Remember…
Executive Viewpoints October 23Top 10 Ways Connected Retailers Can See Black During The 2013 Holiday Season And Beyond
Cisco has always been keenly interested in the impact of the Internet on society. We have watched through the years as the Internet has transformed the retail industry, not only…
Executive Viewpoints October 23Big Data Marketing…Are We There Yet?
For months, a multitude of article headlines have been spotlighting the need to “tackle Big Data,” and it seems like we’ve been talking about this for ages. And yes, that includes Retail…
Executive Viewpoints October 22The Mobile-Influenced In-Store Experience
Following is Part 1 of a 2-part feature examining the role of mobility in the in-store customer journey. This section looks at the first steps of that journey, with supporting…
News October 22PINCHme Digital Product Sampling Offers Improved Consumer Targeting
For years brand marketers have used product sampling to introduce new products and solicit consumer feedback. That technique remains viable, but has advanced with the explosion of digital solutions. Today,…
News October 22
