Retail TouchPoints

Can Visual Search Offer A Key To Consumer Loyalty?

Over the past 20 years or so, shoppers’ relationship with ‘search’ has altered dramatically. Our desire to seek answers, once an innately personal experience, has now become one of the…

New Balance Improves Product Training To Drive Associate Advocacy

Retailers and product manufacturers rely on store associates to educate consumers, generate meaningful dialogue — and in the end — sell products. But because consumers have access to a wealth…

Check out some photos from the Julep pop-up store in NYC!

Julep Brings The Brand To Life With NYC Pop-Up Shop

By Alicia Fiorletta, Senior Editor I have to admit that it’s difficult for me to discuss Julep or its Founder and CEO Jane Park without gushing.   Since learning more about…

Duane Reade Delivers Social ROI With Facebook Contest

Duane Reade has launched the “Show Us Your Party Legs” Facebook photo contest, a three-week-long omnichannel marketing campaign that aims to increase social brand awareness of the company’s hosiery products…

PlayStation 4 Dominates The Black Friday Battle

In a previous blog post, we shared the scoop on the buzz building up around Xbox One and PlayStation 4 leading up to their respective releases. As promised, we’re on…

TouchPoints TV: Suzanne Miglucci, ChannelAdvisor

Digital, mobile and social spaces are now considered key components of retailers’ marketing strategies. In this episode of TouchPoints TV, Suzanne Miglucci, CMO of ChannelAdvisor discusses various trends that are…

The 2014 Retail Game Changer: Battle Of The Maps

Of all the widgets and long-forgotten apps on your phone the one with most mobile mindshare is your map app. We have become a mobile society, and in the 2010s,…

Retail Theft Barometer Finds Shrink Exceeds $112 Billion Worldwide

Shrink remains a significant operational challenge for retailers around the world, with loss rates ranging from 1% of sales in Japan to 1.6% in Mexico and Brazil. U.S. retail shrink…