Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
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Red Mango Makes Loyalty Programs More Relevant With Paytronix
Loyalty programs are still the linchpins of many retail businesses. Whether merchants sell apparel, jewelry, coffee or frozen yogurt, their top priority is to acquire and retain customers, leading to…
Features March 6Arctic Cat Prospers On eBay With Help From Shopatron
Arctic Cat, a manufacturer and retailer of snowmobiles and all-terrain vehicles (ATV), reported that its official eBay store is responsible for 10% of all U.S. sales. The online store is…
News March 6NCR Adds Rewards Feature To Mobile POS Solution For Small Businesses
NCR Corporation has added a rewards component to its NCR Silver iPad POS solution. With the new feature, small businesses can implement loyalty rewards programs into their cross-channel marketing strategies.…
News March 6Does The Web Site Experience Impact Brand Perception?
Image Source: Brick Meets Click Since the dawn of omnichannel retailing, industry analysts and experts have indicated that consumers don’t see channels, only brands. So when the shopping experience is in…
Executive Viewpoints March 6
House Of Fraser Helps Shoppers Find The Right Pair Of Jeans With True Fit
As the women’s denim buyer for House Of Fraser, Claudia Walker focuses on finding the best product selection. Because she buys from more than 20 brands for 62 stores, including…
Features March 6
Target CIO Resigns As Retailer Undergoes Security Overhaul
Beth M. Jacob has stepped down from her position as Chief Information Officer at Target, according to a statement from the retailer. The announcement comes on the heels of Target…
News March 5Rue La La Taps BrightTag To Connect Data Across Channels
Flash sale site Rue La La has partnered with BrightTag, a cloud-based, cross-channel marketing solution provider, to better connect data across vendors and create more relevant marketing campaigns. The primary…
News March 5Wasserstrom Sees 209% Increase In Conversions With Compare Metrics
The Wasserstrom Company, a supplier and distributor of food services and equipment, has reported a 209% increase in conversion rate for shoppers that browse product pages using Adaptive Navigation from…
News March 5Optimove Integrates With Facebook To Create Custom Audience Campaigns
Optimove, a multichannel campaign solution provider, announced that it will integrate with Facebook Custom Audiences (FCAs) during the eTail West 2014 conference in San Antonio, Tex. The company’s platform already…
News March 5
