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Grocery to Western Wear: Retailers Flag a More Cautious Shopper
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What B2C Companies Can Learn From B2B Marketers
This has been a whirlwind week for the G3 Communications family! Our sister publication, Demand Gen Report, had its annual Content2Conversion Conference in New York City, spotlighting demand generation thought leaders…
Executive Viewpoints May 8Cole Haan Implements Communications Portal From Opterus
Luxury retailer Cole Haan is implementing Store Ops-Center from Opterus as its communications and task management solution. The Opterus Store Ops-Center solution is designed to manage and execute store tasks and communications.…
News May 8Sunglass Hut Rolls Out New Open-Air Kiosks
Millennials, or consumers 18 to 34 years old, account for approximately $1.3 trillion in annual spending, according to Boston Consulting Group. To capture the attention of this highly profitable consumer…
Features May 8Retail TouchPoints To Honor Retail Innovators At June Event
For the first time, in 2014 Retail TouchPoints is honoring top executives who have helped improve the consumer shopping experience and uncover new ways to positively impact the retail industry…
News May 8Catalina Research Confirms That Money Rules In Mobile World
While there are a variety of mobile engagement and marketing tactics retailers can implement, at the end of the day, consumers just want to save some money. A new study…
Executive Viewpoints May 7Hhgregg Makes Moves On Brand Transformation
In light of fierce competition in the electronics space due to showrooming and other price-comparing activities, hhgregg has embarked on a brand transformation featuring expanded product selection and an improved…
Features May 7Are You Offering The Right Service Tools To Your Customers?
Actually, a more accurate question would be: Are you providing enough service tools to your customers? Consumers are demanding more options, especially when it comes to customer service. After all, some days…
Executive Viewpoints May 6Lands’ End Appoints New Chief Creative Officer
Lifestyle brand Lands’ End has hired a new Senior Vice President and Chief Creative Officer. Becky Gebhardt, who takes the helm after holding long-term positions at Crocs, Inc., and Bag…
News May 5RevTrax SmartOffers Personalizes Digital Coupons
Coupons are considered key tools in retailers’ marketing arsenals. Oftentimes, though, coupons can only be used for specific products or are limited to certain departments. Revtrax created SmartOffers to help…
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