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Zulily #MyMomIs Campaign Drives Engagement For Mother’s Day
Zulily, the online, flash-sale retailer focused on the wants and needs of moms, has unveiled its second annual #MyMomIs campaign. Launched just in time for Mother’s Day, the campaign is…
News May 9What Does Big Data Mean For Retail?
By Harbinder Khera, CEO, MindMatrix Discussions of Big Data are everywhere in the news media. Frequent articles appear in mainstream newspapers and magazines discussing the extraordinary growth in the data…
Executive Viewpoints May 9Labelux Taps Amplience To Improve Site Personalization
Private luxury products group Labelux is using the Adaptive Media Platform (AMP) from Amplience to facilitate personalization and create richer media experiences across its brands. Labelux already has implemented Amplience…
News May 9Hooters Takes Omnichannel Approach To Customer Loyalty
Up to 80% of U.S. consumers say they are more likely to become loyal to retailers that provide a seamless shopping experience across channels, according to research from Corra. Retailers…
Features May 9What B2C Companies Can Learn From B2B Marketers
This has been a whirlwind week for the G3 Communications family! Our sister publication, Demand Gen Report, had its annual Content2Conversion Conference in New York City, spotlighting demand generation thought leaders…
Executive Viewpoints May 8Cole Haan Implements Communications Portal From Opterus
Luxury retailer Cole Haan is implementing Store Ops-Center from Opterus as its communications and task management solution. The Opterus Store Ops-Center solution is designed to manage and execute store tasks and communications.…
News May 8Sunglass Hut Rolls Out New Open-Air Kiosks
Millennials, or consumers 18 to 34 years old, account for approximately $1.3 trillion in annual spending, according to Boston Consulting Group. To capture the attention of this highly profitable consumer…
Features May 8Retail TouchPoints To Honor Retail Innovators At June Event
For the first time, in 2014 Retail TouchPoints is honoring top executives who have helped improve the consumer shopping experience and uncover new ways to positively impact the retail industry…
News May 8Catalina Research Confirms That Money Rules In Mobile World
While there are a variety of mobile engagement and marketing tactics retailers can implement, at the end of the day, consumers just want to save some money. A new study…
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