Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
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Lands’ End Appoints New Chief Creative Officer
Lifestyle brand Lands’ End has hired a new Senior Vice President and Chief Creative Officer. Becky Gebhardt, who takes the helm after holding long-term positions at Crocs, Inc., and Bag…
News May 5
RevTrax SmartOffers Personalizes Digital Coupons
Coupons are considered key tools in retailers’ marketing arsenals. Oftentimes, though, coupons can only be used for specific products or are limited to certain departments. Revtrax created SmartOffers to help…
News May 5The “So What?” Of Data
By Dheeraj Pandey, IQR Consulting While shopping on a major retailer’s web site recently, I abandoned the shopping cart with one item remaining in the cart. Approximately two hours later…
Executive Viewpoints May 5
Maximizing Events: Promotions Optimization For Mother’s Day & Beyond
Mother’s Day is a time for children and spouses to express appreciation for the moms in their lives — and a time for stores to help them to do just…
Executive Viewpoints May 5
Digitally Savvy Consumers Convert 40% More
The advent of showrooming has caused retailers to be wary that digital channels — especially mobile technology — will cannibalize in-store sales. However, a new Deloitte study confirms that mobile…
News May 5
Email Marketing Helps Retailers Connect Online And In-Store Experiences
Retailers are working to better integrate their brick-and-mortar and online strategies in order to create a more unified brand experience. Email is a key tool to help merchants connect these…
News May 5
Target CEO Resigns, Mulligan To Act As Interim
After several months of damage control for a data breach that affected as many as 70 million shoppers, Target Board of Directors announced the resignation of the company’s Chairman, president…
News May 5
Sears Unveils New Service Tools For Shop Your Way Members
Only 7% of consumers are extremely satisfied with the customer service brands are providing across channels, according to research from Zendesk. With 60% of all transactions spanning across multiple channels,…
Features May 5Drive Customer Acquisition With Corporate Gift Cards
By Mike Fletcher, InComm Digital Solutions Bulk purchases of gift cards from companies who plan to use them as customer promotions or as employee incentives can drive huge sales for…
Executive Viewpoints May 2
