Retail TouchPoints
Grocery to Western Wear: Retailers Flag a More Cautious Shopper
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Shopper Marketing’s Big Bang: Your Universe Is Expanding
By Mort Aaronson, Chairman/CEO, PlaceWise Media It wasn’t long ago that shopper marketing was a discipline that was limited to the store. But thanks to mobile technologies, shopper marketing is…
Executive Viewpoints June 30
U.S. Retailers Rethink Online Strategies To Compete With Amazon
Amazon has been identified as a top threat for online-only and multichannel retailers. But that doesn’t mean these retailers are giving up; in fact 66.1% of U.S. retailers believe fellow…
News June 27Microsoft Exec Dishes On The Internet Of Things
The Internet of Things (IoT) has been a hot topic in retail…and even on this blog. But sometimes, there’s so much noise buzzing around the web that it’s challenging to…
Executive Viewpoints June 27
Retail Solution From Salesforce Facilitates Channel-to-Channel Customer Engagement
Salesforce.com has released Salesforce1 for Retail, a platform designed for retailers to foster a one-on-one relationship with shoppers across any channel, increase customer satisfaction and drive brand loyalty. The CRM…
News June 26Where Would We Be Without The Barcode?
By Samantha Polak, Editorial Intern As retailers and consumers alike, we have all encountered those mysterious linear symbols located on the back of packages, products and tags as we browse…
Executive Viewpoints June 26
How Celebrities Fuel The Fashion Industry
Celebrities embody the things many people strive for: Fame, fortune and of course, a killer wardrobe. Fashion-savvy movie stars and musicians have always been trendsetters. Marilyn Monroe and her hip-hugging…
Editor's Perspective June 26
Baby Gift Retailer Estella Triples Online Conversions With AdRoll
The vast majority (87%) of consumers at some point abandon their online shopping carts, according to Silverpop research. Although these shoppers may appear to be lost opportunities,75% say they will…
Features June 26Retail TouchPoints Honors Industry Innovators
During the inaugural Retail Innovator Awards event, Retail TouchPoints (RTP) recognized 17 retail executives who have focused on innovation in order to improve their businesses and the entire retail industry. Close to 100 industry…
Executive Viewpoints June 26Are Connected Devices Heating Up The Tech Competition?
The idea of smart, connected devices is causing a stir. Retailers such as Sears and Staples are touting new connected product lines, and Microsoft has even invested in a smart…
Executive Viewpoints June 25
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