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Do Frequent Shoppers = Loyal Shoppers?
Loyal customers are the backbone of any successful business. But what exactly defines a loyal consumer in today’s tech-infused market filled with variety? Marketers have defined loyal customers as those…
Executive Viewpoints June 12P.F. Chang’s Investigates Potential Data Breach
Restaurant chain P.F. Chang’s China Bistro is investigating reports that it was a target of a security breach that may have led to the theft of information from thousands of…
News June 11Where Is Diversity In The Boardroom?
Companies such as Skechers USA are being called out for their lack of diversity in the boardroom. While some businesses are trying to appease shareholders by claiming they will put new…
Executive Viewpoints June 11
Kings Games Gains PayPal As Payment Ally
Small businesses must address a series of challenges to succeed in today’s highly competitive industry. In addition to having a solid product assortment, they also must offer the same excellent…
Features June 11SPANX Onboards Nike Powerhouse To Expand Brand
By Alicia Fiorletta, Senior Editor Executive shakeups are an all-too-common part of the retail universe. What’s always interesting, though, is seeing which organizations executives decide to join. One of the…
Executive Viewpoints June 10
Looking Beyond Engagement, Retailers Embrace Social Media As A Selling Tool
Customer engagement and interaction has gone digital, and social media is helping shoppers become more communal with their favorite brands — and also gets shoppers to share more information. Almost…
News June 10
Baynote VUE Leverages Big Data To Drive Online Sales
Retail marketers are tasked with the challenge of creating highly engaging online experiences that drive sales and revenue. However, this goal can be difficult to achieve for retailers that are…
News June 9
Extended Packaging Offers A New Opportunity For Increased Customer Engagement
A few years ago a buyer in a retail setting would browse a few products on the shelf, make a quick decision to narrow down choices based on the packaging,…
Executive Viewpoints June 9
88% Of Shoppers Are Webrooming
The act of webrooming, or the process of researching products online then buying them in store, has become the new norm for today’s connected consumers. In fact, 88% of shoppers…
News June 9
