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63% Of SMBs Have Embraced Digital Marketing
Building digital brand awareness is not just for the big-brand retailers. In fact, 63% of small business (SMB) owners are actively using digital channels and solutions to market their businesses,…
News June 16
Customers Are The Greatest Untapped Advocates
Today’s empowered consumers now wield greater power in determining a brand’s reputation than ever before. Successful brands must heed the increasingly strong voice of their customers. For brands that do not…
Executive Viewpoints June 16Local Retailers Win When They Optimize For Local Search
By Ari Kaufman, CEO, Placeable Retail success has long been largely dependent on physical location. Selecting commercial space requires consideration of many factors including demographics, socio-economics, competitive proximity, traffic…
Executive Viewpoints June 16
YCD|LivePlayer Bridges Gap Between Digital Signage And Mobile Devices
Retailers across categories are using digital signage to promote new products and offers, making the in-store experience more compelling and relevant. Digital signage also can help retailers share print and…
News June 16
The Children’s Place Appoints American Express Exec As New Director
Children’s specialty apparel retailer The Children’s Place has added Susan Sobbott of American Express to its Board of Directors. During the retailer’s annual meeting, which took place June 4, 2014,…
News June 16
HSN Promotes Martinez To Chief Human Resources Officer
Multichannel retailer HSN, Inc. has promoted its SVP of Talent Management Maria Martinez to Chief Human Resources Officer, effective immediately. In her new role, Martinez will be responsible for executing…
News June 13
Knowledgeable, Empowered Associates Sell 87% More, Survey Confirms
Store associates play a starring role in the brick-and-mortar experience. By offering customers product recommendations and guiding them throughout the browsing and buying journey, associates can influence a sale. Associate…
Features June 13Don’t Ignore Abandonment: Top 5 Tips For Optimizing Abandon Cart Emails
By Melanie Davidson, VP of Digital Strategy, Merkle Abandon cart triggers are a critical tool to any retailer’s email program and a known driver for recapturing revenue. Yet, so many…
Executive Viewpoints June 13
Tablet Shopping Skyrockets In Popularity, Closes In On Smartphone
Worldwide consumer use of tablets for shopping is growing at a rate four times faster than shopping with a smartphone, according to the research from online marketplace Rakuten. The 2014…
News June 12
