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Get Your Content Optimized For Millennials
By Alicia Fiorletta, Senior Editor We’re all familiar with the term “content is king.” But does it really have an impact on customer experiences and overall sales? Results from SDL’s latest…
Executive Viewpoints July 865% Of Shoppers Visit Stores After Viewing Mobile Ads
Shoppers are using their mobile devices more frequently to browse and buy. As a result, mobile advertising is motivating consumers to take action throughout the shopping journey. In fact, 65%…
News July 8Merkle Acquires RKG To Bolster Digital Agency Services
Merkle, a CRM and marketing agency, has acquired RKG, a search and digital marketing agency based in Charlottesville, Va. Financial terms of the deal have not been disclosed. This marks…
News July 7Fragmented Customer Experiences Are Fraught With Friction
By Glenn Conradt, VP, Global Marketing and North America, CoreMedia The explosive popularity of social media and connected mobile devices is moving more and more of the traditional buying cycle…
Executive Viewpoints July 7Goodwill Gets Detailed View Of The Business With Domo
Business Intelligence (BI) and analytics solutions can provide retailers with a birds-eye view of the enterprise to help them make better decisions. For organizations such as Goodwill of Central Indiana,…
Features July 7Who Run The (Retail) World? Girls!
By Samantha Polak, Editorial Intern While women are notorious for being the shoppers of the family, a new study from SimpleRelevance shows that this long-held notion is not only true,…
Executive Viewpoints July 4Ermenegildo Zegna Group Employs Oracle Retail To Improve Globalization Strategies
Ermenegildo Zegna Group, an Italian menswear brand, has launched Oracle Retail Merchandise Financial Planning to integrate the company’s global merchandising and financial planning operations. The retailer currently operates more than…
News July 3Five Below Merchandising EVP Resigns
Jeffrey Moore has stepped down from his position as EVP of Merchandising at Five Below, a specialty retailer for teens and pre-teens. Moore has served the company as EVP of…
News July 3NRF: Food Purchases Will Heat Up On July 4th
Good news for food and party goods retailers: Consumers will be celebrating the July 4th holiday by firing up their barbecues over the long weekend. More than 153 million Americans…
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