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Bridging The Gap Between Retail Marketing And Lasting Customer Experiences
By Mike Shanker, QuickPivot Today, consumers interact with brands differently. According to Gallup, American consumers are vigilant in making sure they get the best value. They typically research, compare, seek…
Executive Viewpoints December 8Delia’s Files For Bankruptcy
Teen brand and retailer Delia’s announced today that it plans to file for Chapter 11 bankruptcy protection and liquidate all merchandise. Recently, the retailer tried to raise funding and find…
News December 5How Social Are Shoppers During The Holidays?
Black Friday and Cyber Monday are the top e-Commerce events of the years. It makes sense, then, that more consumers are connected to the web, browsing items and sharing feedback…
Executive Viewpoints December 5Francesca’s Names Signet Jewelers Alum As New Chairman, President And CEO
Specialty retailing veteran Michael W. Barnes has been named Chairman, President and CEO of Francesca’s Holdings Corp., effective immediately. He succeeds Neill Davis, who has resigned from the position. Barnes…
News December 5Deb Shops Files For Chapter 11 Bankruptcy
Women’s clothing retailer Deb Shops has filed for bankruptcy protection in a Delaware court. The filing, which was submitted on November 30, is part of a financial restructuring that involves…
News December 5Milo’s Kitchen Creates Puppy Food Truck To Drive Product Awareness
Every day, consumers are bombarded by a slew of marketing messages, deals and offers. To stand out in a crowded marketing ecosystem, some brands and retailers are embracing experiential marketing.…
Features December 5How To Make Wearables Work For You In Retail
By Matthew Goldman, Wallaby Financial With Apple’s long-anticipated announcement of the Apple Watch, it is clear that the time for wearables is finally arriving. We have watches from all of…
Executive Viewpoints December 5Bebe Stores Reportedly Targeted In Data Breach
Bebe Stores, a women’s apparel chain, potentially may be the latest retailer to suffer a breach in credit and debit card data, according to a report from Brian Krebs of…
News December 4L2 Report Spotlights Content Marketing Trends And Challenges For Retailers
The e-Commerce environment is becoming more crowded with online giants and start-ups alike. As a result, retailers are trying to better differentiate themselves and pique consumer interest. A recent L2…
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