Retail TouchPoints

Mobile Analytics: How Can It Help Retailers?

By Dheeraj Pandey, IQR Consulting Your retail store may have launched a mobile app or perhaps even a mobile site which is increasingly becoming significant for driving sales. This trend…

2015 Cybercrime Predictions: Mobile Will Dominate And IoT Will (Continue To) Be A Nightmare

By Alisdair Faulkner, ThreatMetrix   The breadth and depth of the data breaches seen by the world in 2014 was shocking — spanning many industries and exposing hundreds of millions…

Mobile Sales Reach New Heights On Christmas Day

As consumers spent time with their family and friends on Christmas Day, they also tried to take advantage of online sales and deals from their favorite retailers. Online sales were…

Top E-Commerce Predictions For 2015

By Shmuli Goldberg, Feedvisor Right now, online sellers across the country are working as hard as they can to get in orders, wrap up products, and ship items in time…

We wish all of our readers and followers a happy holiday and prosperous 2015!  It has been a very exciting year for Retail TouchPoints, and we wouldn’t be where we are…

McDonald’s Implements Beacons To Boost Sales And Customer Satisfaction

McDonald’s franchises in Columbus, Ga. have rolled out beacon technology from Piper in an effort to improve the customer dining experience. With the technology, McDonald’s can deliver coupons, offers, promotions,…

Driving Innovation In A Connected Era

By Alicia Fiorletta, Senior Editor Did you know that by 2020, there will be up to 50 billion Internet-connected devices? These devices, which weave, integrate and talk to each other…

Mondelēz Sweetens Marketing Campaigns With Idomoo Personalized Video

The media universe is becoming more complex, and advertisers are striving to capture mind share and raise brand awareness. But as the media universe grows more fragmented, it is becoming…

Orchestro Secures $9.8 Million Funding

Orchestro, a provider of demand analytics solutions, has closed a $9.8 million funding round led by Novak Biddle Venture Partners. All existing Orchestro investors, including CNF Investments and New Markets…