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4 Things Brands And Retailers Can Learn From B2B Marketers
By Alicia Fiorletta, Senior Editor I’m writing this piece from Scottsdale, Arizona, where we just wrapped up the B2B Content2Conversion Conference, an event developed by our sister publication Demand Gen Report.…
Executive Viewpoints February 19
Schuylkill Valley Sports Streamlines The POS With Celerant
Retailers that operate brick-and-mortar stores and e-Commerce sites are striving to capture a single view of sales and inventory. For Schuylkill Valley Sports, implementing a web-based and device independent POS…
Features February 19Monoprix Bolsters Planning Accuracy With TXTPlanning
French supermarket chain Monoprix, a subsidiary of the Casino Group, has implemented the TXTPlanning solution to support merchandise and assortments planning on an international scale across multiple channels. The supermarket…
News February 18Reflektion Helps Retail Clients Boost Conversion Rates 26%
Disney and Uniqlo are among retail clients of personalization provider Reflektion that have experienced, on average, a 70% increase in engagement and a 26% increase in conversion rates. Additional clients…
News February 18
Thorntons Aims To Have One Million Rewards Program Members By Q2 2015
Loyalty and rewards programs have been mainstays in the retail marketing mix for decades. But with the rise of mobile devices, some industry players are questioning the effectiveness of plastic…
Features February 1882% Of Consumers Are Shopping From Brands Worldwide
The vast majority (82%) of shoppers worldwide have made an online purchase with a brand or retailer outside of their home country, according to a new FedEx survey. These consumers reported…
News February 17
86% Of Marketers Believe Omnichannel Has Raised Shopper Expectations
As many as 86% of marketing decision-makers agree that omnichannel has increased consumer expectations, according to a survey from SAP. Additionally, 86% agree that the benefits of investing in an…
News February 17Cultivating An Omnichannel Culture: 4 Themes From NRF’s BIG Show
By Jessica Bergmann, Demandware Although it missed top session billing, the subject of organizational culture received significant airtime in nearly every session I attended at NRF’s 2015 BIG Show. Leading…
Executive Viewpoints February 17
Mobile Analytics Bring Consumers Into The Shopping Zone
We’re only a few weeks into 2015 and retailers are once again looking for an edge, one that lets them more efficiently connect customers with the products they seek. Over…
Executive Viewpoints February 16
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