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Dynamic Pricing: Why The Future Of Retail Is Now
By Arie Shpanya, Wiser There’s no way to avoid it in retail these days: Big-box retailers are taking control of their pricing and driving the market with a strategy called…
Executive Viewpoints February 23Vosges Haut-Chocolat Chooses AgilOne To Build Customer Engagement
Vosges Haut-Chocolat, a manufacturer and retailer of chocolate products, has adopted predictive marketing cloud technology from AgilOne to boost customer engagement and strengthen acquisition campaigns. The retailer expects to use…
News February 20Lettuce Entertain You Selects Paytronix To Run Rewards Programs
Lettuce Entertain You Enterprises (LEYE), an operator of 90 restaurants throughout the U.S., has moved its Frequent Diner Club loyalty program to the Paytronix Rewards platform. LEYE is transitioning from…
News February 20How To Execute An Effective Multichannel Customer Loyalty Program
By Steve Weber, nChannel, and Mike Rossi, Sweet Tooth Every interaction with a customer is an opportunity to win their loyalty — whether it’s online or in the store. But…
Executive Viewpoints February 20
Kenneth Cole Names Marc Schneider As CEO
Kenneth Cole Productions has appointed Marc Schneider as its CEO, where he will assume responsibility for the company’s retail, outlet, e-Commerce, international, licensing and wholesale businesses. Schneider will report to…
News February 20
SDL: 80% Of Retailers To Increase CX Budget In 2015
With a multitude of sales channels available, customers go into the purchasing process with high expectations. Retailers are taking note of this, with more of them switching their focus to…
News February 20Urban Outfitters To Relocate E-Commerce Fulfillment Center
Urban Outfitters, a lifestyle retailer operating under the Anthropologie, Bhldn, Free People, Terrain and Urban Outfitters brands, will relocate its e-Commerce fulfillment center from Trenton, S.C., to Gap, Pa. The…
News February 19Walmart To Raise Hourly Wages For 500,000 Workers
Wal-Mart Stores will raise the salaries of 500,000 full-time and part-time associates at Walmart U.S. stores and Sam’s Clubs this year, according to a company statement. In April, the retailer…
News February 194 Things Brands And Retailers Can Learn From B2B Marketers
By Alicia Fiorletta, Senior Editor I’m writing this piece from Scottsdale, Arizona, where we just wrapped up the B2B Content2Conversion Conference, an event developed by our sister publication Demand Gen Report.…
Executive Viewpoints February 19
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