Retail TouchPoints
Target’s Grocery and ‘Fun 101’ Merchandising Overhaul Shows Traction
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Free Shipping Is Imperative For Most Online Shoppers
Free shipping remains key for most (77%) online shoppers today, according to a new study from UPS and comScore. In fact, 60% of consumers have added items to their cart…
News June 8
Walmart Chairman Steps Down
Rob Walton has stepped down from his position as Chairman of the Board of Directors at Walmart. Succeeding Walton is his son-in-law, Greg Penner, who assumed the role as Walmart’s…
News June 8Taking Control: How Do We Know What To Make, And When, With Consumers In Charge?
By Matt Laukaitis, SAP Large retailers and consumer product manufacturers need to plan close to a year in advance when getting new fashion into markets. If fashion trends change during…
Executive Viewpoints June 8
Integrating Touch Points Still A Struggle For Most Marketers
Over the past four years, there has been little to no discernable change in marketers’ overall ability to integrate customer touch points. In both 2011 and 2014, 38% of marketers…
News June 8Marrying Segmentation And Big Data To Help Build Better Customer Relationships
By Lena Bourgeois, IXI Services In our current age of Big Data-driven business, retailers have a considerable head start, having spent years gathering and analyzing data to shape everything from marketing…
Executive Viewpoints June 8Verifone And Visa Partnership Helps Simplify And Secure Omnichannel Purchasing
Verifone and Visa are collaborating to help merchants offer shoppers a more secure and streamlined omnichannel purchasing experience. The partnership calls for Verifone to connect its point-of-sale (POS) gateway to…
News June 5SLI Systems Demonstrates Landing Page Creator At #IRCE15
SLI Systems, an e-Commerce solutions provider for mid- to large-size online retailers and B2B companies, has launched the SLI Landing Page Creator, which was debuted at the Internet Retailer Conference…
News June 5
Smith Optics Boosts Conversion Rates By 30% With ReadyPulse Marketing Suite
Social media provides unique value to retailers’ marketing campaigns, allowing them to promote branded content and images that align with the brand but still reach a large pool of consumers.…
Features June 5Text Messaging Is The Bedrock For Better Mobile Engagement
By Rob Hammond, Syniverse Mobile’s effect on both marketing and customer relationship management, has been as disruptive as the Internet was to brick-and-mortar businesses nearly two decades ago. And, in…
Executive Viewpoints June 5
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