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Mobify Raises $10 Million, Seeks To Improve Mobile Engagement For Retailers
Mobile customer engagement platform provider Mobify has raised $10 million in funding, led by Acton Capital Partners, to accelerate the delivery and adoption of its solution. Mobify is designed to…
News February 16
Gigya And ContactLab Integrate Platforms To Manage Customer Profiles
Customer identity management platform Gigya and digital engagement platform ContactLab have partnered to integrate their offerings. With the integration, marketers and IT professionals can use ContactLab to synchronize subscriptions captured…
News February 16
HookLogic Upgrades Platform To Maximize E-Commerce Performance
Performance marketing solution provider HookLogic has upgraded its platform as part of its 2.0 release. The platform, which is designed to maximize brands’ e-Commerce performance, leverages data to reach shoppers,…
News February 16Building International Success Via Localized Personalization
By Adam Blair, Executive Editor Achieving meaningful levels of localization and personalization is difficult enough when a retailer is operating in its own home country. Those challenges are multiplied many…
Executive Viewpoints February 16
Integrating Business Intelligence Is Crucial
Retail organizations by nature are in a very competitive industry. Not only do they have to compete against direct and indirect competition, but they have to compete for customers against…
Executive Viewpoints February 16
Victoria’s Secret CEO Turney Calls It Quits; Wexner Takes Over
In a move akin to suddenly leaving your spouse just before Valentine’s Day, Victoria’s Secret CEO Sharen Jester Turney exited her post late last week after 16 years with the…
News February 16
Personalizing The Retail Customer Experience With A Graph
Providing real-time product and service recommendations has become a “must-do” for online retailers. But the secret ingredient is one that you likely already have — all the customer data you’ve…
Executive Viewpoints February 16
Data Revolution In Retail Driven By IoT, Big Data And Customer Segmentation
I had the pleasure of attending the National Retail Federation big show, NRF16, as well as the show in 2015. It was a fantastic event, and I enjoyed live-tweeting my…
Executive Viewpoints February 16Lenox Boosts Holiday Sales 26% With Enhanced E-Commerce Functionality
The luxury dinnerware retailer Lenox, known for its namesake brand and designer lines such as Dansk, Marchesa and kate spade new york, saw a healthy 26% boost in sales during…
News February 16
