Retail TouchPoints
Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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How To Build The Right Attribution Model For Your Brand
By Lothar Krause, Sociomantic Labs Still using last-click attribution? It’s time to say, “So long!” With the large number of touch points in today’s digital world, a multi-touch point attribution…
Executive Viewpoints May 2GNC Plans To Sell Off 1,000 Stores As Focus Shifts To Franchisees
GNC is putting more of its branded stores in the hands of franchise operators as it aims to snap out of a financial funk. The nutrition and supplements retailer has…
News April 29
Asian Fashion E-Tailer Zalora Sells Thailand and Vietnam Operations
Southeast Asia’s largest online fashion platform, Zalora, is selling its Thailand and Vietnam operations. Thailand’s Central Group, looking to expand its e-Commerce business, is buying the Thai business, while an…
News April 29
Centralized Data Streamlines Collaboration For Happy Family
Though it’s owned by a multinational conglomerate, Happy Family Brands still maintains the attitude — and the staffing levels — of a scrappy, agile start-up. That means collaboration and communication…
Features April 29Chico’s Budget Cuts Spotlight Changing Roles For Retail Marketing
Chico’s FAS expects to reduce its 2016 marketing expenses by $11 million and generate annualized savings of approximately $14 million with changes in the structure of its brands’ marketing departments,…
News April 29
European On-Demand Grocery Platform Expands to U.S.
Finland-based Digital Foodie, an on-demand grocery platform encompassing the user experience as well as digital commerce, order management and fulfillment, has received a strategic investment from Enterworks that will fuel…
News April 29
Publix CEO Crenshaw Retires After Four Decades With Company
Publix CEO Ed Crenshaw will be retiring on April 30, 2016, after 42 years with the company. Upon his retirement, President Todd Jones will take on the titles of both…
News April 28
Dunnhumby Acquires Stake In Aptaris To Optimize Promotion Analytics
Customer science company dunnhumby has invested in Aptaris, an enterprise marketing and promotions management technology provider, just a few months after the two companies announced a strategic partnership agreement. With…
News April 28
Mother’s Day Retail: Candy, Flowers And Much More
Mother’s Day is a day for celebrating everything that makes mom great. Americans will spend billions this year on jewelry, cards, candy and flowers, but if they listened to their…
Features April 28
