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The Blind Side of Customer Experience
Fashion retailers expend significant resources and energy building and positioning their brands, so they naturally want to provide consistent brand experience both in-store and online — from curating the right…
Executive Viewpoints June 7
Mobile-First Matters More Than Ever As Youths Drive Smartphone Shopping
As consumers acquire more and more devices, particularly smaller technology such as smartphones and wearables, retail marketers and developers will need to tailor e-Commerce shopping experiences to a diverse mobile-first…
News June 7Target Tests IoT-Enhanced Connected Living Space
With its consumer electronic tech sales down 1% last year, Target is looking ahead to a future where IoT-related products are part of a $1.7 trillion global market, as IDC…
News June 6Canadian Chocolatier Launches Streamlined Interactive E-Commerce Site
Online customers of Purdys Chocolatier will gain access to rich interactive content and simplified navigation on the retailer’s newly launched web site, serving both its direct-to-consumer and group fundraising businesses.…
News June 6New Pop-Up Shop Uses RFID To Discover Fido’s Favorite Toy
We’ve discussed many types of customers here on Retail TouchPoints, from Millennials and Baby Boomers, to Gen Z. Despite their differences, all have walked around on two legs — but…
News June 6Broadway, Baby: Nordstrom To Market Tony Awards Red Carpet Looks
The demand for fast fashion has led some brands to think outside the box of traditional commerce to compete with key players in the space, including Forever 21, H&M and…
News June 6Bots Aren’t Killing Marketing Channels — They’re Enhancing Them
By Anthony Nicalo, Mobify Every time new technology comes out, advocates pronounce all older technologies dead. But we should take such proclamations of doom with a grain of salt. Television…
Executive Viewpoints June 6
How Consumers Can Strengthen The Manufacturer-Retailer Relationship
In this exclusive report, Allisha Watkins, Shopper Marketing COE Team Lead, Mars shares details highlighting an 11.3% increase in sales from the “Big Night In” campaign, which also garnered millions…
Features June 6
Retail-Focused Marketing Agency Mosaic Acquires Content Producer
Mosaic, a marketing agency with a focus on retail clients, has acquired data-driven content producer Contend for an undisclosed sum. With the acquisition, Mosaic can leverage the Contend suite to…
News June 3
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