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Referral Marketing’s Golden Rules
For many marketers, referral marketing (not to be confused with advocate marketing) is an afterthought not worth doing if they’re not going to hit the viral growth of Airbnb and Paypal.…
Executive Viewpoints June 21
Top CRM Questions Asked By Marketers For Marketers
Last week I attended the annual Customer Relationship Management Conference (CRMC) in Chicago. With approximately 700 retailers, solution providers and other industry experts in attendance, 2016 was the largest CRMC…
News June 20Retail Therapy In Mobile Programmatic
By Tanvi Kapoor, InMobi The jump to programmatic advertising on mobile is a key item on any retailer’s to-do list for the year. Understanding the opportunities and challenges presented by…
Executive Viewpoints June 20Aptos Celebrates One-Year Anniversary of ‘Engaging Customers Differently’
Retail technology solution provider Aptos is celebrating the one-year anniversary of its spin-off from Epicor Software Corporation. During this time, the company has: • Increased its cloud capabilities and cloud…
News June 20
Attention Entrepreneurs: 5 Tips For Attracting VC Investment
Significant venture capital (VC) investment in retail and its associated technologies traditionally has been the exception rather than the rule. In 2015, VCs invested just over $1 billion in retail…
Features June 19Labor Issues At Walmart And Macy’s Reveal Need To Value Employees
Much of the commentary about retail’s Q1 financial results focused on the underperformance of brick-and-mortar stores, particularly department stores, and their struggle to match consumer demands. But recent events at…
News June 17Amazon Cuts Shipping Fees 67% On Small Items, Taking Aim At Asian Competitors
Amazon will be cutting its shipping fees for small envelope packages effective July 1, another indication that the retailer likely means serious business in Asia, according to Bloomberg. An internal…
News June 17Unintended Consequences Of The American Express/Costco Breakup: Churn
By Frederick Felman, Recurly The long-heralded breakup of Costco and American Express, announced on February 12, 2015, has stirred more than a little controversy and confusion over the impending swap…
Executive Viewpoints June 17
Birchbox Targets Multitasking Women Through Its First Social-Only Ad Campaign
In May, Birchbox kicked off a six-week campaign on Facebook and Instagram to generate brand awareness and further its reach to a new potential consumer demographic: multitasking women with only…
News June 17
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