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Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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Going Native: How This Advertising Format Is Changing The Game
The retail advertising landscape is perpetually evolving, driven by the proliferation of smartphones and tablets, and the demand for access to rich content, social channels and videos on mobile devices.…
Executive Viewpoints September 27Unata Unveils Update To eCircular Platform
Unata has unveiled the latest version of its online circular distribution platform, eCircular 2.0. The platform is designed to maintain all of the branding and character of a retailer’s print…
News September 27Staying Secure During The Holiday Season
While it may seem far off for consumers, retailers know that now is the time to start thinking about the holiday season. Even though Black Friday deals are a few…
Executive Viewpoints September 27Unbxd Updates E-Commerce Site Search Platform
Product discovery solution Unbxd has launched an update to its Site Search platform, which uses machine learning to assist shoppers as they find products on e-Commerce sites. The Unbxd solution…
News September 27How To Use New Marketing Tools And Analytics To Boost Customer Engagement: #RSP16 On Demand
From creating an “advocate army” to maximizing the benefits of location information, retailers are finding new ways to optimize both internal and external data. Close to 1,000 retail executives joined…
News September 27Kibo Boosts Personalization Expertise With Baynote Acquisition
Less than a year since Marketlive, Shopatron and Fiverun merged to become Kibo, the company owned by Vista Equity Partners has acquired Baynote, a cloud-based personalization platform.
News September 27POS Subscribers Provide 32% Higher Open Rates
Retail marketers need to take action to improve the quality of data they obtain at the POS, as these subscribers often are highly engaged with the brand. For example, welcome…
News September 26Product Findability: Connecting People And Products
By Julie Barile, Sophelle Product findability, commonly understood as connecting the right person with the right product at the right time, can be a challenge among all retailers. Today’s state-of-the-art…
Executive Viewpoints September 26Lands’ End CEO Steps Down
Federica Marchionni, the CEO of Lands’ End, has stepped down from her position effective immediately. The retailer’s Board of Directors has appointed Joseph Boitano and James Gooch as co-interim CEOs…
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