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Mobile Marketer Optimove Raises $20 Million
Mobile marketing retention company Optimove has raised $20 million from Israel Growth Partners, a private equity investment firm that focuses on later stage investments. The platform helps businesses keep the…
News September 22Turkish Retailer Expands Omnichannel Capabilities
Turkish apparel retailer DeFacto has built a significant physical footprint, with 357 stores in Turkey along with 60 locations in 12 other countries across the EMEA region. Now the brand is…
News September 22
Finish Line Blends Online And Offline Data To Personalize Emails
Leveraging data from customers’ in-store and online activities to create more personalized email communications, Finish Line has expanded its customer base while simultaneously boosting open rates by more than 15%. “We’re…
Features September 22
Cabela’s Seeks Video Feedback To Capture Range Of Customers’ Emotions
Cabela’s has partnered with shopper experience optimization solutions provider InMoment to transform the outdoor brand’s customer engagement strategy. By deploying the InMoment platform within all its stores in July 2016,…
News September 22Belly Launches Omnichannel Loyalty Platform
Loyalty technology provider Belly has launched BLUE, a configurable omnichannel loyalty platform for enterprise retailers. The new solution enables retailers to create unified experiences in-store, on mobile and online, in…
News September 21How Can Sporting Goods Get Out Of Its Slump?
The sporting goods vertical has experienced its fair share of misfortune in 2016, with brands such as Sports Authority and Sport Chalet closing down stores and Golfsmith recently filing for…
Executive Viewpoints September 21
SPAR Expands Footprint To Brazil With New Momentum Acquisition
Merchandising and retail services provider SPAR Group has acquired ownership of New Momentum and New Momentum Services from The Interpublic Group. The new venture, called SPAR Brazil, will provide merchandising,…
News September 21
Discounters Aldi And Lidl Put Big U.S. Brands On Notice
German discount supermarket chains Aldi and Lidl are aiming at U.S. market expansion, a strategy that is keeping top brands such as Walmart, Dollar General and Kroger on watch. But…
Features September 21Pinterest: The Not-So-Social Network That Generates Big Benefits
By Klaudia Tirico, Associate Editor Pinterest Founder and CEO Ben Silbermann often protests that Pinterest is not a social media platform. Instead, it’s a “catalog of ideas.” “When we talk…
Executive Viewpoints September 20
