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POS Subscribers Provide 32% Higher Open Rates
Retail marketers need to take action to improve the quality of data they obtain at the POS, as these subscribers often are highly engaged with the brand. For example, welcome…
News September 26Product Findability: Connecting People And Products
By Julie Barile, Sophelle Product findability, commonly understood as connecting the right person with the right product at the right time, can be a challenge among all retailers. Today’s state-of-the-art…
Executive Viewpoints September 26
Lands’ End CEO Steps Down
Federica Marchionni, the CEO of Lands’ End, has stepped down from her position effective immediately. The retailer’s Board of Directors has appointed Joseph Boitano and James Gooch as co-interim CEOs…
News September 26
Target Digital Chief Resigns As E-Commerce Growth Slows
Only a month after Target saw its e-Commerce sales growth dip from 23% in Q1 to 16% in Q2, the retailer’s Chief Digital Officer, Jason Goldberger, has left the company.…
News September 26
GlassesUSA.com Cuts Cart Abandonment 10% With Installment Payment Plan
Like virtually all e-Commerce retailers, GlassesUSA.com has struggled to combat shopping cart abandonment — a particular problem given the often expensive prescription eyewear the retailer sells. The company teamed up…
Features September 26
American Apparel CEO Schneider Steps Down
American Apparel can’t seem to catch a break. After filing for Chapter 11 bankruptcy in 2015, and dealing with former CEO and Founder Dov Charney’s shady business, the apparel retailer…
News September 23The Modern Shopping Experience Must Change
By Pano Anthos, XRC Labs As major retailers continue struggling to profit from their brick-and-mortar stores and malls are forced to close their doors, it is becoming increasingly obvious that…
Executive Viewpoints September 23
Nordstrom Promotes Worzel To E-Commerce President
Nordstrom has appointed Ken Worzel as President of Nordstrom.com. In his new role, Worzel will be responsible for accelerating the growth of the retailer’s e-Commerce, digital and mobile efforts.
News September 23
Former Forrester Analyst Adam Silverman Joins Theatro
Adam Silverman, a former Principal Analyst at Forrester, has joined enterprise wearable technology platform Theatro as SVP of Marketing. Silverman joined the Theatro executive team in August 2016.
News September 23
