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Macy’s, Kohl’s And Nordstrom Shoppers: Who Are They Really?
As retailers seek ways to more accurately target promotions, advertising and other types of engagement to their customers, they are finding it helpful to look beyond shopping habits, to other…
Features November 23
Barnes & Noble Sales Continue To Plummet Despite Cost Cuts
Although Barnes & Noble’s cost cutting efforts have enabled the brand to cut year-over-year Q3 net losses nearly in half, from $39.2 million to $20.4 million, the bookstore still is…
News November 22The Next Casper Box: A Brick-And-Mortar Store
Customers looking for a satisfying night’s sleep and maybe even a bedtime story are in luck; mattress industry disruptor Casper plans to expand its business with physical retail locations. In…
News November 22NRF Claims Visa Uses EMV To Steer Transactions Its Way
The National Retail Federation has a bone to pick with Visa, stating that the financial services company is violating retailers’ “freedom of choice.”
News November 22
Another C-Level Shakeup In The Office Supplies Segment
Mark Cosby, President of North American operations for Office Depot, will be leaving his position, according to a filing with the Securities and Exchange Commission (SEC). The SEC documents did…
News November 225 Ways To Maximize Influencer Marketing Impact
By Klaudia Tirico, Features Editor While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits its influencer marketing program for a whopping 258%…
Executive Viewpoints November 22
Last Brick Attribution: Linking Every In-Store Sale to a Click
Somewhere around the turn of the 20th century, marketing pioneer John Wanamaker, a Philadelphia-area merchant, observed, “Half the money I spend on advertising is wasted; the trouble is I don’t know…
Executive Viewpoints November 22
Does Your Business Have What It Takes To Weather Any Storm?
Preparing for extreme weather requires more than just buying insurance. It means making sure your business stays up and running the best it can, even when it’s facing an emergency.…
Executive Viewpoints November 22
Meteoric Rise Of Mobile And Online Shopping Brings With It New Digital Trends
The retail industry is getting the hang of digital. As the “digital-physical divide” continues to fade and shopping becomes increasingly omnichannel, retailers both large and small are discovering new opportunities…
Executive Viewpoints November 22
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