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Study: Emoji Push Notifications Help Drive Open Rates, Conversions
Want greater engagement in mobile communications? Try an emoji! A new Mobile Marketing Trends report from Leanplum and App Annie revealed that push notifications with emojis see 85% higher open…
News March 2WHSmith Travel Upgrades Demand Forecasting For Perishable Items
WHSmith Travel, a UK retailer operating 181 international units, has partnered with RELEX Solutions to help it improve demand forecasting and replenishment. The retailer’s goal is to increase availability, reduce…
News March 2Cheetah Mobile Rebrands Mobile Ad Business To Include Video Ads
Cheetah Mobile, a developer of mobile utility and content apps, has rebranded its mobile advertising business to Cheetah Ads. Formerly known as Cheetah Ad Platform, the provider offers full-screen vertical…
News March 2Yelp Partners With Marketing Cloud To Help Businesses Manage Location Data
European digital location marketing cloud provider uberall has partnered with Yelp to help strengthen local businesses’ ability to engage with their customers and drive more foot-traffic to their stores. Yelp will now be available to uberall…
News March 2VOLT Lighting Launches Upgraded E-Commerce Site
VOLT Lighting, the leading factory-direct lighting manufacturer, launched its new e-Commerce sitepowered by the Kibo e-Commerce solution. In upgrading its site, Voltlighting.com aims to provide the tools and advice needed to simplify and streamline the landscape…
News March 2
Indochino CEO: How Virtual Inventory Delivers The Benefits Of Online Shopping In-Store
Made-to-measure suit retailer Indochino had quite a successful year in 2016, seeing year-over-year omnichannel sales growth of 54% and year-over-year sales in comparable showrooms increasing 31%. With omnichannel sales growth…
Features March 2Personas Vs. Personalization: Should Both Be Part Of Marketers’ Toolkits?
Marketers have long relied on personas to segment their customer base into manageable groups. But with consumers demanding more individualized treatment, personas’ limitations have become more apparent. Voice of the…
Executive Viewpoints March 1Bluecore Debuts Marketing Decisioning Platform
Bluecore has launched a new decisioning platform designed to help marketers organize large data sets, determine appropriate next steps and then quickly deploy campaigns across social, display, email and onsite…
News March 1
Microsoft Exec Shares 7 Tips For CX Success
Marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX is very important, but they have yet to master it, according to Jeff…
Features March 1
