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Retailers Struggle To Drive Profitable Post-Purchase Experiences: Research
A new study from the CMO Council reveals that while most brands identify enhancing the product ownership experience as a key differentiator, there’s a significant gap in their efforts to…
News October 11Is Shoe Rental A Step Too Far For DSW?
When retailers offer complementary services along with products, it can be a great way to stand out in a crowded marketplace. Best Buy’s Geek Squad has been successful enough to…
Executive Viewpoints October 11
HelloFresh Plans IPO: Can It Thrive In The Crowded Meal Kit Market?
The recent rise of meal kit delivery services has encouraged yet another company to seek a big payout. HelloFresh announced plans to file for an IPO, to be listed on…
News October 11
Anthropologie Brings AR, CGI Into Online Furniture Shopping Experience
While many say a picture is worth a thousand words, Anthropologie seeks to multiply its images’ value even further than that throughout its online shopping experience. The retailer has partnered…
News October 11
Walmart Predicts Lofty 40% E-Commerce Growth For 2018
Walmart hasn’t been modest about its e-Commerce expansion plans over the past year, acquiring various online-first retailers and investing in numerous omnichannel initiatives. These significant online investments have paid off…
News October 11Q&A: How ‘Corporate Culture’ Became A Bottom-Line Issue
By Adam Blair, Executive Editor When it’s placed alongside more concrete assets like real estate, on-hand inventory and a healthy marketing budget, “corporate culture” can seem like a wimp. Certainly…
Executive Viewpoints October 10
Webcollage Launches Mosaic For Interactive Product Pages
Webcollage has launched Mosaic, an interactive tool designed to enable brands and retailers to strategically place rich product assets in key product page positions. The solution is designed to take…
News October 10
Worldpay Upgrades Total Payment Platform
Worldpay U.S. has upgraded to its Worldpay Total offering, an omnichannel payment platform designed to let merchants connect and simplify payments across all sales channels through a single integration point. These new capabilities…
News October 10
Customer Lifecycle Marketing: A Simple Yet Powerful Concept
Studies show it costs nearly five times as much to acquire customers than to retain them over the long term. For marketers, this makes sense. Rather than spending valuable time…
Executive Viewpoints October 10
