Retail TouchPoints
Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
Top Stories
Latest Posts
How BI/Analytics Can Drive In-Store Efficiencies
Holman shares insights on a study IHL conducted debunking the concept of the “Retail Apocalypse.” Holman noted: “There might have been lots of stores that closed last year, but a…
News January 23
Applying Voice Search To e-Commerce & Mobile
Amazon got everyone comfortable using voice and talking to something, but now it’s time for brands to own the voice experience. “Having the conversational aspect within your web site or…
News January 23
Pairing Online And In-Store Data To Enhance The Customer Experience
Chris Riegel, CEO of STRATACACHE, discusses how brick-and-mortar retailers can bring relevance to the shopper journey using the same tools as Amazon and Google — customer data. There are multiple…
News January 23
How Personalized, Gamified Training Boosts Bloomingdales’ Bottom Line
Chad McIntosh, VP of Asset Protection and Risk Management at Bloomingdale’s, shares how the training platform from Axonify allows the retailer to understand what each associate is actually retaining from…
News January 23
Using Personalization To Extend The Shopping Journey
Once retailers define customer expectations, they can build the right personalization journey, according to BRP’s Gene Bornac. “In the store, most importantly retailers need to enable sales associates with technology…
News January 23H&M Hoodie Debacle Made Worse By Brand’s Slow Response
H&M came under heavy scrutiny earlier this month for an advertisement image placed on its UK web site, showing a black child wearing a green sweatshirt with the words “coolest…
Executive Viewpoints January 23
Battle For Position In Voice-Shopping War Heats Up
Smart speakers are the new best-selling consumer gadget, faster than AR, VR or wearables. Sales grew over 300% in 2017 alone. The voice shopping market is materializing rapidly as major…
Executive Viewpoints January 23
New Technology Levels The Playing Field For Physical Retailers
Online commerce has changed how people shop and how retailers market their wares, but new technologies are finally giving brick-and-mortar retailers the tools to go toe-to-toe with their online counterparts.…
Executive Viewpoints January 23
NRF 2018: Retail Personalization Reaches A Crossroads
The National Retail Federation Big Show jammed the Javits Center with people, technology and excitement from January 14 to 16, and Retail TouchPoints was there in force. In addition to…
Features January 23
