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Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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79% Of Consumers Still Shop In-Store For Valentine’s Day
Shoppers still prefer to visit stores to buy gifts for their loved ones for Valentine’s Day. Up to 79% of consumers said they planned to do some or all of…
News February 14Unilever Mulls Pulling Digital Ads Near ‘Divisive’ Content: Should Others Follow Suit?
In a keynote at the IAB (Interactive Advertising Bureau) Annual Leadership Meeting in Palm Desert, Calif. earlier this week, Unilever CMO Keith Weed noted that the CPG giant wouldn’t advertise on…
Executive Viewpoints February 14
The Real-World Abandoned Shopping Cart
According to Business Insider, $4.6 trillion worth of merchandise was abandoned in carts in 2016 alone. This has led to an uptick in the number of retailers who send shopping cart abandonment…
Executive Viewpoints February 14
Exclusive Q&A: Is The AI Buzz More Hype Than Reality For Retail?
Artificial intelligence (AI) and machine learning were the blazing-hot buzzwords at the NRF Big Show in January 2018. But at least one industry expert, Forrester Principal Analyst for Digital Business…
Features February 14
Barnes & Noble Cuts Jobs To Save $40 Million, Hires New Chief Merchandising Officer
Barnes & Noble is laying off an unspecified number of employees to save approximately $40 million in annual costs. In a regulatory filing, the bookseller said it would pay $11 million…
News February 13The Sad Demise Of Unlimited Returns At L.L.Bean
By Debbie Hauss, Editor-in-Chief I’ve always been impressed by the unlimited returns policy at L.L.Bean. I think it’s the faith in humanity that the policy represented that impacted me the…
Executive Viewpoints February 13Faulty Ad Metrics Cost U.S. Retailers $5 Billion In 2017
Retailers missed out on an additional $5 billion in net new revenue by focusing on the wrong advertising metrics, according to Nanigans, a performance advertising software provider. In 2017, total…
News February 13
Holiday Season 2017: A ‘State of the Union’ For E-Commerce Site Performance
The 2017 holiday season was notable due to its strong e-Commerce site performance (speed, availability), with clear signs showing e-Commerce retailers are improving their ability to perform under load. The…
Executive Viewpoints February 13
BJ’s Wholesale Club Names First Digital Commerce And Experience VP
BJ’s Wholesale Club has appointed Naveen Seshadri to the newly created position of VP of Digital Commerce and Experience. Seshadri will focus on the continued expansion of BJ’s omnichannel capabilities,…
News February 13
