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Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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Can Machine Learning Prove Its Worth?
Depending on who you ask, machine learning is either a breakthrough on par with the harnessing of electricity itself, or an overhyped marketing gimmick whose inflated expectations are bound to…
Executive Viewpoints February 26Retired Women: Retail’s Savior?
By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s.…
Executive Viewpoints February 26Glossier Raises $52 Million To ‘Keep Building The Beauty Company Of The Future’
Glossier, a direct-to-consumer beauty brand, has secured $52 million in Series C funding, bringing total venture capital to $86 million. Existing investors IVP and Index Ventures led the round, with…
News February 23Bazaarvoice Acquires AddStructure To Enhance CGC Offerings
Bazaarvoice, a provider of consumer-generated content (CGC), advertising and personalization solutions, has acquired search and discovery e-Commerce applications provider AddStructure for an undisclosed sum. Bazaarvoice intends to strengthen its core…
News February 23Ecrebo Appoints Chief Technology Officer Amid Expansion
Ecrebo, a POS marketing platform provider, has appointed Kelvin Clibbon as Chief Technology Officer. In this role, Clibbon will focus on enhancing the OnPoint POS marketing platform. Clibbon assumes responsibility…
News February 23Target Unveils New Baby Apparel Subscription Box Service
Target has introduced a new baby clothing subscription service called the Cat & Jack Baby Outfit Box. The quarterly service is now available on Target’s web site. Customers can also…
News February 23Cashierless Retail: Great In Theory, But Still Shaky In Practice
The Amazon Go convenience store opening in January 2018 shed light on the next new shiny concept in retail — cashierless, checkout-free stores. While Amazon is the biggest player making this push, technology…
Editor's Perspective February 23Showrooming 2.0: Turning Risk Into Reward
By Ryan Dee, Interactions “Will ‘showrooming’ kill businesses?” That was the headline five years ago as an increasing number of shoppers began visiting brick-and-mortar stores to try out products before…
Executive Viewpoints February 23Why Marketing Relevance Matters In An Ever-Changing Marketplace
By Adam Roberts, VeraCentra In marketing, “relevance” is the measure of how appropriate and valuable your product offer is to a given customer’s needs. Delivering relevance today requires a customer-centric…
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