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Only 17% Of Consumers Browse With Intent To Purchase On First E-Commerce Site Visit
Online shopping trips don’t always lead to a purchase, and only 17% of customers say buying something is their primary purpose when visiting a brand’s web site for the first…
News March 26
Three Emerging E-Commerce Fraud Threats (And How To Defend Against Them)
The threat of fraud is significant, persistent and ever-changing, and an unfortunate reality for online merchants trying to grow revenue. Sophisticated and organized fraudsters are patient enough to play the…
Executive Viewpoints March 26Email Marketing Best Practices Webinar Kicks Off 2018 #CCSeries On March 26
Beginning on Monday, March 26, Retail TouchPoints will host the 2018 Connected Consumer Series, a weeklong webinar series designed to provide insights into how retailers can help improve each point…
News March 23BevMo! Tests Curbside Pickup In Two Locations
BevMo!, an alcoholic beverage retailer, has introduced its curbside pickup pilot program in two of its Bay Area stores. The retailer designated parking spots for the program at its Walnut…
News March 23Home Depot Leverages Pinterest To Expand Décor Marketing
Home Depot has added more than 100,000 shoppable home décor products to the Shop the Look feature on Pinterest. Shoppers can use the platform to easily search and buy products…
News March 23
The RealReal Taps Walmart And Amazon Execs To Grow Business
The RealReal has appointed Jun-Sheng Li as COO and Len Eschweiler as CRO, bringing 45 years of experience, collectively, to the luxury consignment company.
News March 23Easter Purchases Will Continue Strong Consumer Spend Trend
Easter spending is expected to hit $18.2 billion this year, slightly below the $18.4 billion spent in 2017 but still the second-highest level on record, according to a survey by…
News March 23Relationship Marketing Hub Releases Mobile Messaging Features
Optimove, a relationship marketing hub that works with retailers such as 1-800-Flowers, Adore Me and Freshly, has added mobile messaging capabilities to its platform. The new feature is designed to…
News March 23Eyelure Uses AR To Showcase Influencer-Curated Eyelashes
Eyelure is using Augmented Reality (AR) to allow shoppers to virtually try on Eyelure false eyelashes. The brand is partnering with Perfect Corp., a beauty app developer, to showcase its…
News March 23
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