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Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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NRF Increases 2018 Retail Sales Growth Forecast To 4.5%
Citing the strong job market and higher wages, the National Retail Federation (NRF) has boosted its forecast for 2018 retail sales growth to a minimum of 4.5%. In February the…
News August 13
VF Corp. Plans To Spin Off Jeans Business Into Separate Company
VF Corporation, the parent company of apparel and footwear brands such as Vans, The North Face, Dickies, Reef and Timberland, is spinning off its Wrangler and Lee brands into a separate…
News August 13JCPenney Launches Baby Shops In 500 Locations
In a bid to fill the void left by the Babies ‘R’ Us bankruptcy, JCPenney is expanding its baby products selection within 500 select stores, starting August 30, 2018. The…
News August 13Amazon Memo: Only 2% Of Alexa Owners Have Made Purchases Through The Device
While voice shopping may be the future, that future may be further off than the hype would suggest. An internal Amazon report found that only 2% of people who use…
News August 13How Brands Can Win This Back-To-School Season With The Mobile Dad
It’s August and prime back-to-school shopping season. From time-honored traditions like buying a new backpack for the school year to more mundane school supply purchases, the pivotal retail season is…
Executive Viewpoints August 13
What Meerkat Can Teach Retailers About Building A Voice Strategy Solely On Top Of Amazon
It’s an all too familiar story. A company builds its entire product strategy on top of a wildly popular platform, with hopes to quickly gain distribution and adoption. While early…
Executive Viewpoints August 13
Search Is At The Heart Of E-Commerce: 60% Of Shoppers Frustrated By Irrelevant Results
A strong search engine is central to a successful e-Commerce experience: 80% of shoppers say that accuracy and convenience are the most important aspects of online shopping, according to the…
News August 13Connected Customers Are Changing The Buying Experience
By Ed Kowalski, Sutherland Every retailer knows customer experience is paramount in today’s competitive landscape. As brands vie for our business, today’s customer is increasingly informed and demanding. These connected…
Executive Viewpoints August 10
So, You Want To Build A Brand Community? 5 Questions To Ask Before You Commit
“I want to build a brand community like Peloton.” We’re hearing this more and more from clients. Tapping into a community makes sense. The conventional belief that consumers make purchase…
Executive Viewpoints August 10
