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Carrefour Adopts IBM Blockchain To Track Fresh Foods
Carrefour is using the IBM Food Trust blockchain ledger technology to track chicken, eggs and tomatoes from the farm to the store, according to Reuters. The retailer will extend its use…
News October 9Mobile Marketing Association Honors The Top Mobile Campaigns
Mobile Marketing Association recognized leaders on the mobile platform at the 2018 Global and North America Smarties Awards on Oct. 1, 2018. The campaigns were judged on four criteria, with…
News October 9Uniqlo Parent Will Invest $885 Million In Warehouse Automation
Japan-based Fast Retailing, the parent of fast fashion retailer Uniqlo, is investing $885 million to automate its global warehouse and distribution system and expand its partnership with Daifuku, a materials…
News October 93D Face Authentication: The Future Of Grab ‘N Go
As businesses investigate new ways to automate redundant tasks at a macro level, retail is a vertical ripe for disruption. There has been a lot of buzz in the press…
Executive Viewpoints October 9What Can Go Wrong With Data Management?
Data management is one of the pillars of e-Commerce marketing automation. Being able to trust the data that you have at your disposal to run marketing automation campaigns is as…
Executive Viewpoints October 9Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere
By Bryan Wassel, Associate Editor Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations, increasingly will flock to retailers and brands…
Executive Viewpoints October 9MM.LaFleur Ads Go Subterranean To Boost Search 140% In NYC, 170% In Boston
Generating brand awareness and driving customer acquisition can be a challenge, especially when trying to attract an on-the-go, urban consumer who doesn’t always have time to stop and seek out…
Features October 9H&M Buys $20 Million Stake In Klarna, Will Integrate Payments Platform
H&M is investing $20 million in Klarna, a Swedish bank and online payment solution provider. The investment equals a stake of less than 1% in the company. With the partnership,…
News October 8Starbucks Appoints New CFO
Starbucks has appointed Patrick Grismer EVP and CFO to replace Scott Maw, who is retiring Nov. 30. Grismer will join the company on Nov. 12 and assume the role of…
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