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Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere
Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations, increasingly will flock to retailers and brands that support a cause.
Editor's Perspective October 12Worldpay Launches Real-Time Payments Across 50 Countries
Worldpay has extended FastAccess, a platform that enables real-time payouts, to more than 50 countries across North America, Europe and Asia. The solution enables seamless card-based payouts to be made…
News October 11TechStyle Highlights Female Empowerment In The Future Of Women Campaign
TechStyle Fashion Group has launched The Future of Women, a public awareness campaign designed to celebrate and amplify the stories of female pioneers worldwide. The initiative is designed to highlight…
News October 11
DSW And Authentic Brands Acquire Camuto Group For $375 Million
DSW and Authentic Brands Group have acquired Camuto Group for approximately $375 million, including the licensing rights for the Jessica Simpson footwear business, as well as the footwear and handbag…
News October 11
Tobii Pro Launches Sprint Eye-Tracking Design Tool
Tobii Pro, an eye-tracking research solutions provider, has unveiled Tobii Pro Sprint, a web-based tool that facilitates user testing of digital products and services. Tobii Pro Sprint allows UX designers to…
News October 11
Hitachi Solutions America Launches Accelerated Retail Implementation Program
Hitachi Solutions America, a provider of Microsoft Cloud-powered business solutions, has launched its Fast-Tracked Retail Implementation, a pre-configured program designed to give retailers faster time-to-market of Microsoft Dynamics 365 and…
News October 11
The 7 Ways Strong Product Content Can Improve SEO
What makes for better SEO is constantly changing. In fact, Google changes its search algorithm 500 to 600 times each year. With this in mind, how can brands make sure…
Executive Viewpoints October 11
B8ta Launches Interactive ‘Made By Google’ Experience In 7 Flagship Locations
The software-powered retail-as-a-service company b8ta has partnered with Google to showcase an interactive in-store shopping experience featuring Made by Google products. Shoppers in seven b8ta flagship locations will be able…
News October 10
DOJ Gives Preliminary Approval For $69 Billion CVS-Aetna Deal
The Department of Justice gave CVS Health preliminary approval to complete its $69 million merger with Aetna, taking the pharmacy retailer one step closer to its goal of becoming a…
News October 10
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