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Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere
By Bryan Wassel, Associate Editor Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations, increasingly will flock to retailers and brands…
Executive Viewpoints October 9
MM.LaFleur Ads Go Subterranean To Boost Search 140% In NYC, 170% In Boston
Generating brand awareness and driving customer acquisition can be a challenge, especially when trying to attract an on-the-go, urban consumer who doesn’t always have time to stop and seek out…
Features October 9
H&M Buys $20 Million Stake In Klarna, Will Integrate Payments Platform
H&M is investing $20 million in Klarna, a Swedish bank and online payment solution provider. The investment equals a stake of less than 1% in the company. With the partnership,…
News October 8
Starbucks Appoints New CFO
Starbucks has appointed Patrick Grismer EVP and CFO to replace Scott Maw, who is retiring Nov. 30. Grismer will join the company on Nov. 12 and assume the role of…
News October 8Tops Supermarket Debuts Curbside Pickup, Adds Organic Options Online
Grocery delivery and curbside pickup have become the latest competitive arenas in supermarket retail, and regional player Tops Friendly Markets has joined the fray. The 169-store chain, with locations in…
News October 8ShippingEasy Launches Voice-Enabled Shipping Solution
ShippingEasy, a cloud-based shipping solution provider, has introduced a conversational user interface. The innovation leverages Alexa to enable online sellers to pick, pack and ship orders without needing to touch…
News October 8Target Introduces Private Label Line Of Inexpensive Essentials
Target will launch a private label collection of everyday essentials called Smartly, with most items costing less than $2. The assortment will arrive in stores on Oct. 14 and includes…
News October 8A Guide For Retailers Seeking To Effectively Manage Third-Party Risk
By Fred Kneip, CyberGRX Business expansion and growth are standard signs of a healthy economy, however such rapid advancement often goes hand in hand with company outsourcing — one of…
Executive Viewpoints October 8
Authenticity And Education Sway Shoppers More Than Social Media Influencers
Celebrity influencers are starting to lose their luster: shoppers are 2X as likely to order a product recommended by a friend on social media rather than by an influencer or…
News October 8
