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Social Media And Mobile Are Key To Capturing Impulse Buys Online
E-Commerce hasn’t reduced the importance of impulse purchases. In fact, it’s opened new opportunities for retailers. The 17% of shoppers who identify themselves as “impulse buyers” tend to be young,…
News May 29Birchbox Goes Gender-Neutral: ‘BirchboxMan’ Becomes ‘Birchbox Grooming’
Birchbox is rebranding its BirchboxMan brand name to Birchbox Grooming, according to a company blog post. The beauty products company, known primarily for its subscription box business model, first launched…
News May 29#RIC19: How Shinola Used Surprise And Recognition To Redefine Its Loyalty Program
Shinola knows a thing or two about generating brand and product awareness: the retailer sold out its first 2,500 limited-edition, Detroit-made Runwell watches within 10 days of launching its first…
News May 29
Walmart Taps Google, Amazon Vet For Combined Tech-Development Role
Walmart has appointed Suresh Kumar to a newly elevated Chief Technology Officer and Chief Development Officer role. He will draw on more than 25 years of experiences as he oversees the…
News May 29
Exclusive Q&A: How ‘Purpose-Based Ideas’ Help Modern Brands Maintain Authenticity
The interconnected nature of modern society means shoppers are never not shopping — their journey begins well before they visit a retailer’s web site or store, according to Mike Leiser,…
News May 29As Holiday Seasons Stretch, How Should Retailers Prepare?
Now that Memorial Day weekend has come and gone, retailers are in full “summer mode,” although they likely have been preparing for the season for at least a month if…
Executive Viewpoints May 29
Why Video Is A Must-Have In Your Marketing Toolbox
You only have to do a Google search these days and you’re hit with a number of videos waiting for you to watch them. That’s because video is today’s top-drawer…
Executive Viewpoints May 29
Installment Payment Provider Raises $20.7 Million In Funding Round
Splitit Payments, an Australia-based global monthly installment payments solution, has raised $30 million AUD ($20.7 million USD) in a funding round. The company is hoping to raise up to an…
News May 28
Payment Power Players Combine In $21.5 Billion Deal
Global Payments, an international provider of payment technology and software solutions, will merge with payments provider TSYS in an all-stock merger of equals valued at $21.5 billion. The combined company,…
News May 28
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