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DTC Brands Must Upgrade Shopper Experience To Capitalize On COVID-19 Disruptions
Direct-to-consumer (DTC) brands have fared well during the COVID-19 crisis, and that trend will likely continue, at least for the near future: 24% of consumers say they’ll be more likely…
Features June 29The Last Mile: A New Way To Surprise & Delight
Featuring: Dan Eblagon, Bond Last Mile has evolved from an operational concern, to a core component of the customer experience. Essential retailers have successfully pivoted to offer flexible fulfillment options,…
June 29AEO Revamps Tiered Loyalty Program To Build Engagement
AEO is rolling out a redesigned Real Rewards customer loyalty program for both the American Eagle and Aerie brands. The retailer seeks to simultaneously simplify and personalize the experience of…
News June 26Amazon Buys Autonomous Vehicle Designer Zoox
Amazon has confirmed its purchase of Zoox, a company designing self-driving vehicles that are purpose-built for ride-hailing functions. While Amazon did not disclose how much it was paying for the…
News June 26Microsoft Closes All Physical Stores In Pivot To Online Operations
Microsoft will shutter all its physical Microsoft Store locations as part of a “strategic change in its retail operations,” according to a statement from the company. Microsoft will continue investing…
News June 265 Steps For Brands To Optimize Voice Strategies
Brands of all kinds are adopting voice assistants and voice-related technology to try to provide a superior customer experience, but there’s still a disconnect between traditional marketing models and how…
Executive Viewpoints June 26COVID-19 Exposes Which Brands Have Been Slow To Embrace E-Commerce
After safer-at-home mandates and social distancing protocols forced many brick-and-mortar retailers to shut their doors, consumers have redirected their discretionary spending habits away from vacations, dining out and cosmetic extras…
Executive Viewpoints June 26How Allbirds And Supergoop! Seized Growth Opportunities In Post-COVID-19 China
China is receptive to a new wave of American retailers: demand for imported goods is on the rise due to COVID-19 travel restrictions, and even consumers in the less developed…
Features June 2617 Retail Businesses Win 2020 Brand Experience Awards
Experience is everything in the new era of retail. But which retail and direct-to-consumer (DTC) brands are winning customer attention and affection across all stages of the shopping journey? The…
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