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Instacart has teamed up with Google Shopping for offsite retail media.

Instacart Enables Off-Site Shopping Ads in New Partnership with Google

Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This…

News January 9
Solo Brands has announced that President and CEO John Merris will step down from his post, effective Jan. 15, 2024, with Christopher Metz taking over.

As DTC Business Wanes, Solo Brands Taps New President and CEO

Solo Brands, a company with a portfolio of lifestyle brands including Solo Stove, Chubbies, Oru Kayak, ISLE and…

News January 9
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Real-Life ‘E.l.f.-Pinching’ Inspires True Crime Mockumentary

E.l.f. Cosmetics are apparently so highly prized that they push otherwise law-abiding citizens into stealing — well, “unauthorized…

News January 9
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Pacsun Adds RFID to Expanding Omnichannel Tech Stack

Pacsun will deploy the iD Cloud Store solution from Nedap as it seeks to improve inventory accuracy and…

News January 9
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Albertsons Hosts Competition for Emerging Natural and Specialty Brands

Albertsons is accepting applications for its second annual Innovation Launchpad competition, seeking up-and-coming specialty and natural brands representing…

News January 8
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L’Occitane Combines CEO and Managing Director Roles

The L’Occitane Group has streamlined its leadership structure, combining the responsibilities of CEO and Group Managing Director and…

News January 8
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Instacart is bringing ads to its Caper Carts smart carts.

Instacart Expands In-Store Retail Media Offering with Addition of Smart Cart Ads

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The new offering will be piloted…

News January 8
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Drug manufacturer Eli Lilly has launched a DTC site, LillyDirect

Eli Lilly Launches DTC Platform Offering Direct Access and Home Delivery for Some of its Drugs

One of the largest pharmaceutical companies in the world, Eli Lilly, is going DTC with the launch of…

News January 8
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How Amazon Uses AI to Enhance Online Apparel Shopping

One of the first criticisms leveled at online apparel sellers was customers’ inability to try products on prior…

News January 8
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