Drawing Up Plans For Retailers To Find a Financial Connection With Social Networks
 If I knew exactly how to monetize social networks I wouldn’t be writing this column. I would probably…
News June 12
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Retailers Turning To New Media, New Tactics To Avoid BTS, Holiday Season Discounting Pitfalls
With the positive effects of tax rebates helping to spike sales in May, retailers are now focusing on…
News June 12Nielsen Launches Mobile Service To Better Track Shopping Behavior
Retailers may be able to market more efficiently to their mobile customers with a new service from Nielsen. …
News June 12Mobile Phones Emerging As Fourth Sales Channel, Cisco Study Shows Retailers Tap Into All Touchpoints
Mobile devices are quickly emerging as a fourth sales channel for retailers, according to a new study from…
News June 6Newly Launched Borders.com Site Builds On Customer Loyalty Program
Borders Group is hoping to bring the store feel into customers’ homes with the new Borders.com website, which…
News June 5New Report Spotlights Strategies To Reach The Web 2.0 Consumer
Socializing with peers and specially targeted events are two ways marketers are reaching the new generation of consumers:…
News June 5
The dunnhumby Way: Insights Into How Relevance Marketing Shapes Strategy For Tesco, Kroger & Others
Most retailers are familiar with the success Tesco has had with its Clubcard loyalty program. With more than…
News June 5
Amazon Infiltrates Brick & Mortar With ‘TextBuyIt’ Mobile Shopping
Amazon has moved out of the Internet and into consumers’ mobile phones to grab more retail sales.
News June 4
BazaarVoice CMO Shares Insight On The Impact of Reviews & Ratings
As CMO for BazaarVoice, Sam Decker has been actively involved in generating 12 billion product reviews since the…
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