Study: Emoji Push Notifications Help Drive Open Rates, Conversions
Want greater engagement in mobile communications? Try an emoji! A new Mobile Marketing Trends report from Leanplum and…
News March 2
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WHSmith Travel Upgrades Demand Forecasting For Perishable Items
WHSmith Travel, a UK retailer operating 181 international units, has partnered with RELEX Solutions to help it improve…
News March 2Cheetah Mobile Rebrands Mobile Ad Business To Include Video Ads
Cheetah Mobile, a developer of mobile utility and content apps, has rebranded its mobile advertising business to Cheetah…
News March 2Yelp Partners With Marketing Cloud To Help Businesses Manage Location Data
European digital location marketing cloud provider uberall has partnered with Yelp to help strengthen local businesses’ ability to engage with their customers and drive…
News March 2VOLT Lighting Launches Upgraded E-Commerce Site
VOLT Lighting, the leading factory-direct lighting manufacturer, launched its new e-Commerce sitepowered by the Kibo e-Commerce solution. In upgrading…
News March 2Bluecore Debuts Marketing Decisioning Platform
Bluecore has launched a new decisioning platform designed to help marketers organize large data sets, determine appropriate next…
News March 1
WorkJam Raises $12M To Enhance Mobile Offering
WorkJam, a digital workplace platform for hourly workers, has raised $12 million in funding from Lerer Hippeau Ventures,…
News February 28
Barnes & Noble Education Buys Virtual Bookstore Operator For $174 Million
Barnes & Noble Education (BNED), one of the nation’s largest contract operators of higher education bookstores, has acquired…
News February 28Marketers Misattribute 1 In 3 Online Transactions Without Cross-Device Measurement
Traditional analytics tools that look at activities on a device-by-device basis provide an incomplete view of customers’ multi-device…
News February 28Top Stories
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